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Dear Chase, Thanks for sending me all of the results of last week's challenge. I went through all of them. Was in bed at 3am on Saturday reading all of the replies you forwarded over. Most of them were what I expected. Quippy, but not exactly clear. I was really looking for something that would capture the actual use case of AppStack, while making it sound sexy. Two people stood out. One of them is a line that could definitely end up as a header for the site. Falaxity gave us: "Minimizing your multitasking, to maximizing your profits with Shopify." THAT'S sexy. I love that. A little play on words, and it has two clear benefit points that e-commerce founders/marketers are going to need. The other one I liked was from Airidas. He actually gave us two options, and I don't know which one I prefer: 1. AppStack is the ultimate smartwatch for your Shopify store - it consolidates all the key data you need to track your store's performance in one convenient location. 2. AppStack is the digital surveillance room for your Shopify store - it allows you to monitor all the key metrics and sneaky thieves holding back your store's performance in one convenient location. I love BOTH of these. Airidas understood the assignment. I mentioned that you should liken the product to another product that is already well-understood. The smartwatch example is great, because the customer can visualize what AppStack can look like for their store. I really enjoyed reading these. It was a very interesting insight into what most people's copy looks like. It also led me to an interesting realization, and I think this was the reason that I popped super quickly back when I first started freelancing. I've mentioned this before. When I started copywriting, I gave it a little halo effect. I so desperately wanted to be a freelancer. The lifestyle, the money, the cachet. I wanted to be that person. And because I wanted it so bad, I was taking every single opportunity that I could get my hands on. If I wasn't Alex, and I was just a regular guy on your email list who received the last email… I would probably sit at my computer for hours trying to think of 20 different lines that might end up getting used so I could get a co-sign. Some freelancers can get their first 1-2 clients within a week or two of starting. For other freelancers, it can take months. It's because the former are great at identifying opportunities, and the latter will sit around and wait for opportunities to come to them (and it never happens). In April-June of 2020 when I first started, I maxed out every single way to get clients that you could possibly use. I was on every platform. I was reaching out to everyone. I was sending DMs, emails, joining forums, joining Facebook groups, telling friends and family, etc. I was BOUND to make money quickly. When we sent this email last Friday, you'd expect everyone who wants to become a freelancer to reply to this and shoot their shot. Maybe 30 people replied. Out of thousands of people who want to make money. I have no sympathy for them if they don't end up doing anything as a freelancer. But as for Falaxity and Airidas, those people have the Alex + Chase co-sign. If anyone on this list needs some copy done, reply to this email and we'll make the connection. Thx. Yours truly, Alex. Sent from CopyMBA, a course that'll make you a better writer.
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