Send these emails!

I'm teeing these campaigns up for you

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Hey Friend, This newsletter is alllll about product. None of these campaigns are centered around holidays or events, this is all about you. We're talking about the secret sauce. The reason you're the best. These campaigns will help you communicate that effortlessly. Pretty good intro, right? Real quick, if you're thinking through your marketing plans, I've got a resource for you. My clients and I have been using them to hire amazing freelance marketing talent. The best part is they do the heavy lifting for you. No job postings, no interviews, and no headache. All you need to do is describe your project, and they'll help you determine the ideal marketer and other important details around budget, timeline, etc. You can literally begin connecting with top freelance marketers in as little as 48 hours. From what I've seen, most people use them to find email, content, growth, paid search, and paid social marketers. I highly recommend chatting with them about your marketing needs. sponsored  Let's jump in:   Campaign Idea 1 - The Product of the Month Email: Email Examples: - The Product of the Month Email Example 1 - The Product of the Month Email Example 2   Purpose/Context of Email: You know how I always say that 95% of the time, people don't buy your product because you just haven't shown it to them enough? This is the entire purpose of this email. You're putting your product on a pedestal by saying it's the "product of the month", and giving it some spotlight to make people realize that they need it. Example 1 is from Blue Mercury, a skincare and makeup brand. These types of brands usually have a ton of SKUs, so it's harder to pick just one product to feature for the whole month. In BM's case, they have a group of products that all fall into the same theme. The cool thing here is that people will choose multiple products and increase AOV. It's like a best-sellers campaign, but 10x stronger. Example 2 is from Love Sew. Love Sew only has one product for their "product of the month", but they did something similar to BM where they give you so much to potentially fill your cart with. Also, combining the discount with the premium positioning (and the killer design) makes this an awesome email. Segment(s): - Your Engaged Subscriber Segment   Subject Line Ideas:  - February's product of the month - This month's superstar - The thing you need this month   Preview Text Ideas: - + 20% off - Don't miss out on this. - Join the club. Campaign Idea 2 - The Product Education Email: Email Examples: - The Product Education Email Example 1 - The Product Education Email Example 2   Purpose/Context of Email: People don't buy what they don't understand — unless it's Bitcoin. For the vast majority of things people buy, they really need to know what it is, what it does, and how it does it. Emails like this may not seem like they're super conversion-focused, but they're absolutely necessary to get sophisticated buyers in the door. Example 1 is from Bulletproof, the coffee company. This email is all about an ingredient called ghee, but I have no idea what that is. In this email, they explain what it is, why it's better than butter, and why you need it. I actually know this demographic/audience pretty well. People in this demo love learning about ways they can increase their physical output, and will usually buy whatever you tell them will do that. A little bit of education in this demo will go a long way. Anything in the health niche will typically follow the same rules. Example 2 is from Feals, the CBD brand. CBD has been around for a long time, but they've only become mainstream in the last 2-3 years. There are still a lot of people that don't understand the difference between CBD and THC, and that scares a lot of potential buyers away. When Feals does the legwork to educate people on why CBD is good for you and how it works inside your body, they build trust in their audience. That's one thing you can take away from this. Just focus on building trust in your audience and a lot of problems will solve themselves.   Segment(s): - Your engaged segment   Subject Line Idea:  - 3 things you didn't know about X - Ever wonder how X works? - Here's what you need to know about X   Preview Text Idea: - Let's learn. - We're going back to school. - Open this to become an expert. Campaign Idea 3 - The New Arrivals Email: Email Examples: - The New Arrivals Email Example 1 - The New Arrivals Email Example 2   Purpose/Context of Email: The trusty new arrivals email. It'll never let you down. Works really well for people who are big fans of the brand because they're always ready to add to the collection, and it's great for people who haven't purchased yet, because this might be the time they finally do so. The way you design this email is everything, and we're gonna look at two different styles here. Check this out. Example 1 is from Stand Studio. Look how simple this email is. A banner with their name in big letters, one image, one line of copy, and a CTA. It's actually crazy to think about how 6-7 people went into making this campaign, because it looks so basic...but I bet it crushed. You've heard me talk about how leaving details out will usually make for a more engaging email. When people are curious, they click through. When they click through, they're more likely to buy. Stand Studio understands this, and probably drove a ton of traffic from this. Example 2 is from Lunya, one of our faves. They have a similar design style to Stand Studio, but they went in a completely different direction with this email. They rely less on conversion tricks and way more on brand. Their brand is so cool and interesting that you're intrigued no matter what. The products are high quality, and it's something you want to show off in the email because it's unlike what every other brand is doing. The moral here is to find your strength and play to it. That's how you make a really good email. Segment(s): - Your engaged segment   Subject Line Idea:  - NEW ARRIVALS - New products just landed - These new arrivals are ready for you   Preview Text Idea: - Come and get em. - Come take a look. - Are YOU ready? That's all for today! We really brought it back to the basics with this one. No fancy tricks, no creative campaign ideas. Just the stuff that your customers already love you for — your product. Yes, it may be simple, but sometimes you need a little reminder to drive sales.       Last but not least: Hiring good marketers is really hard. Everything from recruiting to interviewing to onboarding is exhausting. Plus, when you have the need, it's too late. That's why I'm a fan of MarketerHire On-demand, A+ marketers Best, Chase © 2023 Chase Dimond No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 ‌