| Hey Friend, I have some killer email campaigns (with real examples, as always) that I want to share. I can't wait for you to check them out.
Before we dive into this week's edition, I want to quickly tell you about a platform that's putting power back into marketers' hands.
The past few years have been anything but easy with all the chaos we marketers have had to deal with. From privacy updates to rising CAC to layoffs and a looming recession. It's been tough, to say the least. And while there's no silver bullet — there is one asset that will make weathering the storm (and thriving during it) a lot more likely: Your owned audience: Email + SMS. A company I'm advising called Retention.com has built a platform that'll help you do 2 primary things around identity resolution: 1. Their platform will help you send more abandonment emails (up to 5x-10x more), resulting in a boatload more revenue being generated for your or your client's brand. 2. Their platform will help you to capture more emails of people visiting your site. You're spending a lot of money to get people to your site, you might as well maximize your email capture. And no, your current popup just isn't cutting it. I highly encourage you to chat with them about how they're helping my clients and others like Tonal, Blendjet, Dr. Squatch, etc. make a ton of money (seeing an average 2x-4x ROI) from their Email and SMS channels.
Let's jump into the 3 email campaigns:
Campaign Idea 1 - The Retail Awareness Email: - Email Examples:
- The Retail Awareness Email Example 1
- The Retail Awareness Email Example 2
- Purpose/Context of Email:
Retail = legitimacy. Plain and simple. When it comes to making a move from DTC into retail, it's not really about economics as much as it's about the way your customers (current and future) perceive you. Retail is still king when it comes to most people's buying decisions, so having emails that highlight this is great for the brand.
Example 1 is from Jinx, a DTC dog food brand.
Jinx is in target now, and that's great news. That means that all of the millennial dog owners that have been buying Jinx for the last few years can now go get it along with the rest of their groceries, incorporating it into their "adulting" routine. They've gotta be crushing it, because I don't know any other big dog food brands that are going direct to consumer. They now have the advantage of being omnipresent, so they'll win long term. Good email.
Example 2 is from Love Wellness.
Love Wellness actually has a really cool voice/personality that shines through in these emails, and the design is super cool. This brand is also competing with a lot of legacy companies that solve the same problem, but they probably don't have the power of an email list to drive thousands of people to Target and sell out the shelves. When you can command that people drive up demand for your products, it makes it look really good to major retailers. Love Wellness did this perfectly. -
Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Ideas:
- Did you see aisle 4 in Target today?
- Find us in Target!
- We have a new home in Target!
- Preview Text Ideas:
- Go clean up.
- We're looking for you too.
- Come over ;)
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