3 key lessons from $0-$10M/year

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Happy Monday! I want to share 3 key lessons I learned on my way from $0-$10M/year. While my businesses & social media may look fairly "polished" today, it certainly didn't use to be that way… When I first started, there weren't any courses on how to build an agency or deliver email marketing as a service. This meant for the first few years I was forced to learn the hard way: Through a brutal process of trial & error. It was tough…  But it was also a blessing in disguise… Because those difficult years now make me USEFUL to people like you who are earlier on in their journey & looking for guidance. So with that being said, I want to share 3 key lessons I learned on my way from $0-$10M/year. Leading eComm + DTC brands have a way of using UGC creators + micro-influencers for UGC acquisition, organic posting, and whitelisted ads on Meta and TikTok. The Snow Agency scaled UGC production for whitelisted ads to drive higher ROI for their clients Wonderskin sourced 100 UGC video assets with less than a $5K budget Upper Echelon Products scaled UGC and whitelisted ads that increased conversion rates from 8% to 20% But why micro-influencers? They have a more engaged and niche audience, they're a cost-effective solution, and they build social proof to drive higher conversions. I know it can be hard to get enough creative to test, which is why you ideally have a great system for sourcing new creatives. The best teams are using Insense to do this.  Insense is an all-in-one platform that combines a creator marketplace, interactive brief, integrated chat feature, and more. Try it now. My readers get $200 for your first campaign. sponsored Recommended Newsletters: I'm excited to share 3 free newsletters I've been enjoying lately. Subscribe for free below: The Digital Marketing Newsletter by Indexsy: The weekly newsletter keeping 4k+ marketers in the loop. Subscribe here with 1-click   Who Sponsors Stuff: Email Intelligence: We'll keep you on top of the latest in newsletter publishing & marketing in just 5 minutes a week. Make more money with your newsletter. Subscribe here with 1-click   For What It's Worth (FWIW): Join tens of thousands of readers already learning how to align their investments with their values in 5 minutes a week! Subscribe here with 1-click Shopify sellers! Ready to take your online DTC business to the next level? 8fig is the solution to your cash flow needs. Our Growth Plans provide you with everything you need to plan, fund, and manage your online store. In fact, we'll fund up to 90% of your supply chain costs. 8fig provides Shopify sellers with fast, flexible funding designed to optimize your cash flow and ensure you have the capital on hand to stay in stock. Plus, our all-in-one eCommerce growth platform is complete with tools to map your supply chain, track sales, forecast demand, and even book freight. Ready to reach your full selling potential? Sign up for an 8fig Growth Plan today!   sponsored Copywriting Tip: Copywriting made simple: 1) So you have a problem 2) And it hurts real bad 3) You've probably tried X, Y, and Z 4) But none of those worked 5) There's different approach 6) Here's proof it works 7) Here's our guarantee 8) Ready? Click here Stop overcomplicating it. Make More Money From Your Email List: There's a platform that's putting power back into marketers' hands. The past few years have been anything but easy with all the chaos we marketers have had to deal with. From privacy updates to rising CAC to layoffs and a looming recession. It's been tough, to say the least. And while there's no silver bullet — there is one asset that will make weathering the storm (and thriving during it) a lot more likely: Your owned audience: Email + SMS. A company I'm advising called Retention.com has built a platform that'll help you do 2 primary things around identity resolution: 1. Their platform will help you send more abandonment emails (up to 5x-10x more), resulting in a boatload more revenue being generated for your or your client's brand. 2. Their platform will help you to capture more emails of people visiting your site. You're spending a lot of money to get people to your site, you might as well maximize your email capture. And no, your current popup just isn't cutting it. I highly encourage you to chat with them about how they're helping my clients and others like Tonal, Blendjet, Dr. Squatch, etc. make a ton of money (seeing an average 2x-4x ROI) from their Email and SMS channels. Hire Great Freelance Marketing Talent If you're thinking through your marketing plans, I've got a resource for you. My clients and I have been using them to hire amazing freelance marketing talent. The best part is they do the heavy lifting for you. No job postings, no interviews, and no headache. All you need to do is describe your project, and they'll help you determine the ideal marketer and other important details around budget, timeline, etc. You can literally begin connecting with top freelance marketers in as little as 48 hours. From what I've seen, most people use them to find email, content, growth, paid search, and paid social marketers. I highly recommend chatting with them about your marketing needs. sponsored Subject line of the week from one of my clients: Vertical: Food & Beverage Recipients: 130,838 Content: Raise + Retail Announcement, Intl Women's Day Subject Line: Big news Preview Text: Mama we made it Open Rate: 52.80% CTR: 1.00% Do you run or work at a brand that needs marketing help? Reply to this email and let's chat! My newsletter stats from last week: Recipients: 62,805 Subject Line: 10 cognitive biases for high-converting copy Preview Text: From a $100M marketer Open Rate: 39.50% CTR: 1.32% Coupon Codes are KILLING your business. Every time someone uses a coupon code, your margins literally SHRINK. Check out what happens when you switch to a CashBack model instead: - 17% of people request cashback - 26% of people request store credit - 57% DO NOTHING In other words, you literally add $4,035.44 back to your bottom line since it's gone unclaimed. The beauty of this model is that shoppers pay full price and then redeem post-purchase for either cash or store credit. But the reality is more than 50% never redeem either. And those that redeem store credit will spend $$$ with you in the future. Between unclaimed $$$ and those that opt for store credit, you're now WAY more profitable. This is crushing for my clients, so I just joined Fondue, the app that powers this, as an advisor. Learn more about them here. Have a great week and make sure to send some emails!  - Chase P.S. Here's my tweet of the week: © 2023 Chase Dimond No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 ‌