I'm teeing these campaigns up for you
| Hey Friend, Lots of things to celebrate and acknowledge with our campaign examples this week, and we're gonna get into it.
Real quick, in two weeks, I'm doing a free virtual talk where I'll share my best email marketing and copywriting tips from the $100's of millions of dollars in revenue we've done for our clients.
It's free to signup and if you register, I'll hook you up for free with my new 10 copywriting frameworks cheat sheet. My new cheat sheet is a 19-page PDF where I cover 10 of my favorite copywriting frameworks that'll help you write copy easier and copy that'll perform better. For each framework, you'll learn what it is, an example of how it can be applied, and a bonus ChatGPT prompt. Register for my talk here. Note: If you already registered for my talk, you'll receive this cheatsheet too. I'll be sending it out next month once the event starts.
Let's jump in.
Campaign Idea 1 - The Women's Month Email: - Email Examples:
- The Women's Month Email Example 1
- The Women's Month Email Example 2
- Purpose/Context of Email:
March is Women's History Month, and we've got some great examples of how we can call this out in our emails. Anything you can do to pay homage to the women who have pushed your community forward or who have led people toward something great, that's what you should focus on. Let's check these out.
Example 1 is from Verishop, a collection of Fashion brands for Women.
Because this brand is just a platform for other brands to exist, they focus mainly on the female leaders who make the platform great. They highlight founders, creators, and contributors in the best way possible and give them the attention that they deserve. If you're a brand, you could replicate this by talking about any women who have helped you grow. Employees, partners, or influencers that drive traffic for the company.
Example 2 is from Kin, a non-alcoholic adult drink company.
Kin follows the same model as Verishop does, and it's kind of similar to what I mentioned as well. They refer to their female "stockists", which means the people who lead the retail locations they sell in. Not only is this great for maintaining a solid relationship with your retail partners, but it's the same as being thankful for the women who help drive growth at your company. This month is all about saying "thank you" to women for their contributions. As long as you do that in your email, it'll be well-received. -
Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Ideas:
- These women are the stars.
- It's Women's History Month!
- Celebrating Women.
- Preview Text Ideas:
- Let them shine.
- Here's how we're celebrating.
- Our female features inside.
| | | Campaign Idea 2 - The Environmental Email: - Email Examples:
- The Environmental Email Example 1
- The Environmental Email Example 2
- Purpose/Context of Email:
Earth Day isn't until April 22nd, but that doesn't mean we can't talk about what your brand does for the environment beforehand. These types of emails always do really well, especially if it's something that your audience will value. If you're already making some contributions to the environment, an email like this BEFORE Earth Day will do well.
Example 1 is from Aura Bora, a drink company that gives me Matcha Bar vibes. The subject line of this email was "stats about turtles inside", and the below-the-fold section here is all about their efforts toward saving the turtles and cleaning up the ocean. What I LOVE is that they personified this turtle and gave them human characteristics, which really makes it easy to empathize with this cause. The copy and design of this email are amazing. Take lessons from this one.
Example 2 is from Kai Box, a nutrition company from New Zealand. This email is a very well-written explanation of what the customer is doing for the environment by being a Kai Box customer, which is a great way to frame it. If you give people the dopamine rush of feeling like they're helping, it really does resonate better. Great email here.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- How we're helping the environment
- The environment is better because of you
- We're keeping it green
- Preview Text Idea:
- You're involved, too
- Here's why.
- This is how we help.
| | | Campaign Idea 3 - The Company Birthday Email: - Email Examples:
- The Company Birthday Email Example 1
- The Company Birthday Email Example 2
- Purpose/Context of Email:
I know that a lot of people will say that you should only create emails that are about the customer more than it's about you, but this is pure social proof and trust right here. It also makes you look human. Remember, you're still competing with people that don't treat their store like a BRAND, and this is how you separate yourself.
Example 1 is from Anyday, a DTC cookware brand. This email announces their first birthday, which is cool for your customers. They feel like they're truly there with you from the beginning, which a lot of people value. Being "first" to something is cool to certain demographics, especially if they can be the one that shared it with their friends and family. When you communicate like that in your email, people will feel inspired to keep supporting you.
Example 2 is from Honest Co. This email announces that they've been around for TEN WHOLE YEARS, which is the social proof aspect that I mentioned above. You feel much safer buying from a company that's 10 years old than a company who's been around for 10 days, which is why this is such a great announcement. They also slid a discount to people, which must've crushed. This is great stuff here.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- Happy birthday to US
- We turn 1 year old today!
- Celebrate our b day with us
- Preview Text Idea:
- We're officially 1!
- Help us blow out our candle.
- We're ooolddd.
| | | That's all for this week!
Hope you enjoyed this edition, because I think there's some really good stuff in here. You might notice that your numbers in your email account are starting to tick upward, which means it's time to go hard. Send more emails, be more aggressive with flows. People are ready to buy. And a reminder to register for my free email marketing and copywriting talk here.
Best,
Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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