(#3 is non-negotiable)͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| | Happy Monday! 5 deceivingly simple rules I followed to scale my businesses to $10,000,000+/year. (The third rule is non-negotiable). CLICK HERE TO READ IT | | | | | | | Easter Email Campaign Idea: I've got an awesome Easter Email Campaign idea for those crazy enough to try it. If you're planning on running a sale, instead of telling your list what the discount amount is, make them guess the discount amount by replying to your email. Or you can do some sort of company or Easter-related riddle and anyone who replies will get a special discount. This will a) help increase your email deliverability and b) overall brand affinity. The key though is making sure you have support bandwidth to reply to everyone. And this is a great use case for why you need Gorgias, my CX helpdesk of choice and what a majority of my clients are using. Want to convince your CS team to run this campaign but getting pushback on bandwidth? Here's a simple 3 step framework so they can breeze through the replies while you drive more customer engagement and sales. These instructions are built for the Gorgias UI but should be applicable in any helpdesk. 1) Create a rule that filters the email replies into a specific view (ie. Easter Email Promo).
2) Develop a Macro (templated CS email) to make speed up replies. 3) Have a source of incredible customer responses for future marketing use. That way when everyone responds to the promo your CS team has one easy place to handle with pre-written responses every reply. Bonus points for CTAs in the macro to motivate more people to buy. Check out Gorgias ASAP if you want to pull this campaign off.
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6) Here's proof it works
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8) Ready? Click here Stop overcomplicating it. | | | | | Make More Money From Your Email List: There's a platform that's putting power back into marketers' hands. The past few years have been anything but easy with all the chaos we marketers have had to deal with. From privacy updates to rising CAC to layoffs and a looming recession. It's been tough, to say the least. And while there's no silver bullet — there is one asset that will make weathering the storm (and thriving during it) a lot more likely: Your owned audience: Email + SMS. A company I'm advising called Retention.com has built a platform that'll help you do 2 primary things around identity resolution: 1. Their platform will help you send more abandonment emails (up to 5x-10x more), resulting in a boatload more revenue being generated for your or your client's brand. 2. Their platform will help you to capture more emails of people visiting your site. You're spending a lot of money to get people to your site, you might as well maximize your email capture. And no, your current popup just isn't cutting it.
I highly encourage you to chat with them about how they're helping my clients and others like Tonal, Blendjet, Dr. Squatch, etc. make a ton of money (seeing an average 2x-4x ROI) from their Email and SMS channels.
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Subject line of the week from one of my clients: - Vertical: Apparel
- Recipients: 6,290
- Content: Print of the Month
- Subject Line: April's Membership print is blowin' up!
- Preview Text: Our edgiest print yet!
- Open Rate: 29.90%
- CTR: 2.06%
Do you run or work at a brand that needs email marketing help? Reply to this email and let's chat! | | | | |
My newsletter stats from last week: - Recipients: 49,875
- Subject Line: This is the best way to learn copywriting
- Preview Text: Here are 12 copywriting lessons from the best copywriters
- Open Rate: 50.90%
- CTR: 1.89%
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Coupon Codes are KILLING your business. Every time someone uses a coupon code, your margins literally SHRINK. Check out what happens when you switch to a CashBack model instead: - 17% of people request cashback - 26% of people request store credit - 57% DO NOTHING In other words, you literally add $4,035.44 back to your bottom line since it's gone unclaimed. The beauty of this model is that shoppers pay full price and then redeem post-purchase for either cash or store credit. But the reality is more than 50% never redeem either. And those that redeem store credit will spend $$$ with you in the future. Between unclaimed $$$ and those that opt for store credit, you're now WAY more profitable. This is crushing for my clients, so I just joined Fondue, the app that powers this, as an advisor. Learn more about them here.
| | | | | | | Have a great week and make sure to send some emails!
- Chase
P.S. Here's my tweet of the week:
| | | | | | | | | | | | | | | | | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | | | |
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