a campaign idea, new podcast episodes, chatgpt prompt and more͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| | Happy Thursday! These weekly Thursday emails are going to be a bit different now. I'll share what I'm seeing regarding email marketing and copywriting. They'll be full of tips and resources. So without further ado, let's dive in: | | | | | | | | | Campaign Idea - The Mother's Day Warning Email: - Email Examples:
- The Mother's Day Warning Email Example 1
- The Mother's Day Warning Email Example 2
- Purpose/Context of Email:
This is a campaign that my agency does every year because we've gotten some really harsh feedback before. We've heard from some of our brands that their customer service team has been yelled at by customers for getting too many emails about mother's day when they'd rather not hear about it for any reason. We empathize with that and we want to give them the best content possible. We send these emails as an opportunity for people to opt-out if they don't want to hear about mother's day.
Example 1 is from Andar. I'll share with you that this is one of the brands we've worked with for years, and they were one of the first brands that gave us this idea. As you can see, you have very tender and sensitive language that shows that we're understanding of our audience's needs. Swipe this copy and send plain text just like Andar if you'd like to.
Example 2 is from Judy, another DTC sweetheart. Judy did a branded text-heavy email that looks very genuine. They also do a good job of reminding people that they're not being excluded from any other sends besides the mother's day emails. This type of language and framework always works well for us, so we recommend you do the same.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- So...about mother's day...
- We wanted to warn you...
- Something sensitive is inside.
- Preview Text Idea:
- We had to tell you this.
- Just in case.
- Regarding mother's day. | | | | | | | | | Vendor of the Week: 🛍️ New-age shoppers & Gen Z's are omnichannel, buying at the point of inspiration across like TikTok, YouTube, online stores.. anywhere really. But as Amazon-tax spirals out of control & CAC shoots thru the roof — brands are having a hard time staying profitable with slim margins, with little room for product innovation. Today stores are designed for one single browse-to-buy journey, without understanding where the customer is coming from or why they have come into your store. 👉🏽 To beat the marketplace at their own game, you need to transform your sales-game - understand customers 1-1 & sell to them 1-1. Transform shopping with the power of generative AI - with a shopping engine that helps you generate stores that are tailored for the shopper. Get a jump ahead up against large tech teams and marketplaces. After all, today's commerce game isn't just about opening up shop, it's all about how you keep things running. Marketplaces keep this a secret, but the real key to selling to customers is in how you handle things every single day from - ✅ nudges that excite the customer at the point of inspiration - and get them to buy ✅ your product displays, bundles & A+ listings ✅ tailored sales, deals & promotions ✅ a 1-1 personal experience no matter when and where! I've got an amazing solution that tons of my D2C and brand partners are starting to use to power their storefront sales - making it more engaging, more personal & more profitable in one shot 🚀 With Mason's all-in-one AI Shopping Engine, brands & retailers can now run their sales more efficiently and compete with the marketplace oligarchy. Want to learn more? Get in touch with the team and get a full rundown of how Mason can help you build a high-performance browse-to-buy funnel and grow your store revenue faster. | | | | | | | | | New Podcast Episodes: My friend Mason and I just launched a new podcast called The Dimond Download. In the first episode, we talked about: - The Meta issue happening
- What separates a great brand from an average brand
- The importance of building a newsletter Unrelated to the new podcast, I interviewed Peter Hoppenfeld, who has been described as a "lawyer who really understands marketing" and "a marketer who happens to be a lawyer." In this episode, we discuss everything from business trends & valuations to copywriting advice and some of the basics of what you need to know to be compliant when sending cold emails. | | | | | | | | | ChatGPT-4 Email Prompt: Develop [number] email subject lines for our upcoming newsletter that will encourage high open rates and engagement. Context: Target audience — [your target audience here] What our newsletter covers — [your newsletter content here] Email goals — [your email goals here] Past successful subject lines: "[subject line example one]" "[subject line example two]" "[subject line example three]" Formatting guidelines: "[your formatting guidelines here]" | | | | | | | | | Copywriting Tip of the Week: Make your Calls-to-action specific. "Buy now" → "Get instant access + lifetime updates"
"Sign up" → "Get weekly value-packed emails"
"Join today" → "Join 1,920 other marketers inside" More specific = more clicks = more $$$. | | | | | | | | | Email Tip of the Week: Here are some evergreen emails you can send to your list: - Myth email
- FAQ email
- Educational email
- Secret about X email
- Actionable tips email
- No. 1 mistake email
- What to do if X email | | | | | | | | | I hope you enjoyed this edition. Hit reply and let me know! - Chase | | | | | | | | | | | | | | | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | | | |
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