REBEL8 News/Joshy Blog: Tue Apr 25, 2023

What's up, I hope this message finds you well. I sent out a text yesterday to everyone that is subscribed to received REBEL8 texts but I wanted to take the time to use email as a way to expand on what I wrote exactly. I cringe every time I get a text that is multiple paragraphs and always assume I'm about to read some fucked up shit. Anyways, this is what I wrote yesterday and it's not fucked up at all: "A couple months back I decided I wanted to take a new approach to how REBEL8 moves. I don't want to be hella salesy. I don't want to bug you too much. I just wanna put out dope shit and let you know about it. You probably get a lot more texts from other brands, but it's not because I care any less. REBEL8 is personal and you are more than just a customer. Thanks for riding out with me for 20 years." As REBEL8 rounded 20 years old last month I couldn't help myself from being reminiscent. The anniversary drop was dedicated to the past, of who we were, and not necessarily of who we are today or where we are going as a brand. It felt apropros to release that collection, and now take pause as I architect our future. I've never taken a break from REBEL8 since 2003, so it felt really fucking weird to do that. It still feels weird honestly. I always talk about the importance of perspective and that is what I've been trying to achieve; like going to the eye doctor, testing different lenses and seeing which one will allow REBEL8 to be viewed in full clarity. When you grow up being told to just put your head down and work it can build a strong worker, but not always a good visionary leader. My goal is to do a better job of combining both of these strengths. REBEL8 is steeped in graphic history of tattoo imagery, skulls, graffiti, et alia.  REBEL8 has always been a personal passion project, but I have failed at showcasing what I fuck with, what I'm into. Yes, I'm into tattoos, skulls and graffiti, but that's not all I'm into.  I'm not going to attempt to use words to describe my vision but I can't wait to show you this next chapter of REBEL8. I'm stoked. Can't wait! Thanks for reading. Thanks for your support. As always, feel free to hit reply if you wanna get at me. My very best, Josh Here is some "Joshy Blog" stuff below: I'm working on a graphic with a pitbull on it and was having difficulties going through the Pantone book that all us designers typically use looking for a suitable color for the dog's tongue. I then remembered I bought my daughter this book called Pantone Colors. I ran to her room, grabbed the book and found the pinks and right there is Pantone 190 Tongue Pink. It's perfect! I can confidently state that I am a burrito expert. In all the decades I have been on Earth I have easily consumed thousands upon thousands of burritos. Like most good food it starts with good ingredients, but even more important for a burrito is getting the ratios right. This breakfast burrito I had last week is solid. But don't trip, I'm still in the smash burger zone heavy. This one got killt in three bites. Took a piss and saw this glory hole was clearly installed by a perverted amateur or maybe he (yes, I'm assuming this was done by a dude) just really loves eyes. I had to Google this. It's called oculolinctus. To my disappointment he didn't wink back. Cruised through Santa Cruz and stopped by this little museum in Capitola to check out their exhibit on historic sign painting. Fucking Hippies. This dead possum makes my kicks look hella clean. This is our new evergreen logo. The concept behind an evergreen logo is not that the design isn't affected by time, but rather not reliant on time. Furthermore, I believe it is more open to interpretation and allows the brand, namely REBEL8, to live in less confined space. Would love to get your thoughts on this. Shout out to these new REBEL8 tattoos. And fuck you to whoever bapped my shit. Is reading more fun than looking at photos? I don't know. Thanks for doing both. Until next time. REBEL8 2825 South Sante Fe Avenue Vernon, California 90058 Please don't Unsubscribe