Replicate these to get more opens, clicks, and sales͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| | | | | | | | | | Build a Roster of Your Perfect UGC Creators + Micro-Influencers in Minutes Join major eCommerce brands like Clinicalskin, Bearaby, and KOS Naturals who use Insense as their 3-in-1 tool for UGC, influencer posting, and whitelisted ads. Like me, you've probably tried various UGC and influencer marketing platforms, but Insense stands out for the following reasons: - There's no manual outreach, creators that match your requirements apply directly to your campaigns in minutes
- You can start collaborations immediately and get UGC within 10 days
- Their creative brief templates make communication smooth and seamless
- With just one click, you can gain access to TikTok Spark Ads codes and Meta whitelisting connections for influencer ads.
- You can build a reliable roster of your preferred creators and influencers for long-term collaborations and brand ambassadorships
Plus, Insense makes it fast and easy to build a roster of UGC creators. "After only 9 months on the platform, we managed to work with 90+ different creators and generate 150+ different creative assets at a very competitive cost." -Tiffany Dean @ Hollywood Hair Bar Book a free 1-2-1 strategy call and get $200 for your first campaign until June 9. Try It Now sponsored | | | | | | | | | Copywriting Tip of the Week: Use language that speaks directly to your reader. - "You" instead of "we"
- "Yours" instead of "ours"
- "You're" instead of "they're" Copy written for one person = effective copy. | | | | | | | | | What's Happening in the Paid Media World Another bad week for Meta and many leading media buyers are reporting terrible performance unrelated to normal creative testing. Cost per clicks (+5.03%) and conversion rates (-0.98%) are reportedly the worst offenders. ROAS also dropped -3.46% week over week - all channels saw bad ROAS performance last week. Theories about why Meta performance has fluctuated remain just so, but sources say that since the bug a few weeks ago, Meta performance has generally been terrible. It's been an extremely difficult year for ecommerce brands on Meta. Conversion rates are down across all channels but only by small margins. CACs on the other hand are almost entirely up, with Meta CACs jumping 2.89% and TikTok by 5.98%. The good news is that daily revenue is up by a few percentage points across several industries in spite of downtrending paid media performance. We're all hoping for a rebound in performance as the start of summer approaches. | | | | | | | | | | | | | Email Resource of the Week: I've audited close to 1,000 ecommerce brands email accounts, And 99% of them were missing this abandonment flow. Everyone knows of the browse, cart, and checkout abandonment. However, most people aren't aware of this abandonment flow. | | | | | | | | | When I heard BruMate made $9M through their Customer Service channel over the last 2 years, my thinking changed. Like most, I thought of CS as a cost center rather than a revenue driver. What if we could turn CS into a revenue channel & treat it like another marketing channel? I'm talking about a team supported by automation that can help customers quickly find answers to their questions and guide them to specific areas of the site. For Ecom Brands, this is the best replacement we have for in-store sales reps. And this extra support goes a long way. This allowed BruMate to scale 15 agents & $9m in CS sales. That's $300k/agent per year. They switched to Gorgias from Zendesk to support all their marketing channels from 1 platform to respond to customers more efficiently. Turn Customer Service into a rev machine. sponsored | | | | | | | | |
Subject line of the week from one of my clients: - Vertical: Food and Beverage
- Recipients: 103,911
- Content: What To Eat This Week
- Subject Line: PUT YOUR CHEF HAT ON
- Preview Text: This week's menu
- Open Rate: 59.90%
- CTR: 1.14%
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My newsletter stats from last week: - Recipients: 55,244
- Subject Line: 10 proven frameworks to write high-converting copy
- Preview Text: WITH EXAMPLES FOR EACH FRAMEWORK
- Open Rate: 50.30%
- CTR: 1.69%
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Have a great week and make sure to send some emails!
- Chase
P.S. Here's my Twitter thread of the week:
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | | | |
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