WITH EXAMPLES FOR EACH FRAMEWORK͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| | | | | | | | | | Leading eComm brands have a way of using UGC creators + micro-influencers for UGC acquisition, influencer posting, and whitelisted ads on Meta and TikTok Spark Ads. - GoPure generated 150 UGC videos at $0 cost with a product-seeding influencer campaign
- Natural Dog gained 150,000 reach from Influencer posting and produced 70+ UGC video assets for $120 each
- Westmore Beauty successfully reduced CPO to <$100 by running Meta whitelisted ads with influencers aged 40+
But why micro-influencers? They have a more engaged and niche audience, they're a cost-effective solution, and they build social proof to drive higher conversions. I know it can be hard to get enough creative to test, which is why you ideally have a great system for sourcing new creatives. The best teams are using Insense to do this. Insense is an all-in-one platform that combines a creator marketplace, interactive brief, integrated chat feature, and more. Try it now. Book a free 1-2-1 strategy call and get $200 for your first campaign by June 9. sponsored | | | | | | | | | Copywriting Tip of the Week: Use your customers' words to write your copy. >> Take a look at your testimonials
>> Grab the most relevant sentences
>> Include them in your body copy Good copy isn't created, it's curated. | | | | | | | | | What's Happening in the Paid Media World Meta data normalizes back within expected ranges, while we wait for reimbursements for overspending earlier in April. CPMs have improved (-3.18%) while conversion rates (CVR) dropped (-2.78%). TikTok continues it's dramatic fluctuations, with CTR down (-9.45%) on the temperamental platform. The good news is that CPMs are down (-2.47%) and CACs stopped rising so dramatically (+1.81%) to stay within two percentage points. Google Shopping ads saw a relative increase in ad spend last week, but still haven't broken 10% of the ad share. Performance Max remains over 40% of the Google category budget share, and non-branded search lost several percentage points to Shopping this week. Generally, Google performance stayed within 3 percentage points up or down, as it has for many weeks in a row. | | | | | | | | | | | | | Email Tip of the Week: Don't include just one CTA in your email. Include three: >> One above the fold
>> One in the middle
>> One in the PS This will maximize the number of clicks you get. | | | | | | | | | Email Marketing Workshop: You'll learn: - How to sell through inventory by converting email subscribers into buyers, and buyers into repeat purchasers.
- Tips for product/collection launch emails, back-in-stock emails, product of the month emails, and bestseller emails.
- How to craft effective email campaigns, including subject line optimization, personalized messaging, and strategic calls-to-action.
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Subject line of the week from one of my clients: - Vertical: Food and Beverage
- Recipients: 104,889
- Content: Mother's Day Recipe
- Subject Line: Grab your apron ‼️
- Preview Text: 3 fire recipes to impress Mom this Mother's Day →
- Open Rate: 56.20%
- CTR: 1.36%
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My newsletter stats from last week: - Recipients: 56,258
- Subject Line: leveraging 16 dominant emotions to write better copy
- Preview Text: effective copywriting is all about tapping into people's emotions
- Open Rate: 48.50%
- CTR: 1.60%
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Have a great week and make sure to send some emails!
- Chase
P.S. Here's my Twitter thread of the week:
| | | | | | | | | | | | | | | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | | | |
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