Here are 5 to look out for͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Tuesday! Sending this newsletter a day late since yesterday was a holiday. In the same way poker players have "tells" that reveal when they're bluffing… Beginner copywriters have "tells" that reveal they're early in their journey. If you're a copywriter trying to land $3k+/month retainers or a business owner looking to hire a copywriter… Here are 5 to look out for. | | When I heard the skincare brand Topicals simultaneously decreased their product return rate while increasing their sales from customer support by 78%, my thinking changed. Like most, I thought of CS as a cost center rather than a revenue driver. What if we could turn CS into a revenue channel & treat it like another marketing channel? I'm talking about a team supported by automation that can help customers quickly find answers to their questions and guide them to specific areas of the site. For Ecom Brands, this is the best replacement we have for in-store sales reps. And this extra support goes a long way. This allowed Topicals to:
- Reduce their return rate significantly
- Increase their sales from customer support by 78%
- Increase their customer satisfaction score to 4.8/5
- Handle 69% of customer queries using automation | | Copywriting Tip of the Week: Don't write to an audience, write to a person. The more personal you are, the more persuasive your copy will be. | | What's Happening in the Paid Media World A rebound week for Google, but a bad week for conversion metrics. ROAS dropped for the second week in a row across all channels, sometimes as much as -8.53%. Meta performance slipped yet again in the wake of various algorithm changes and platform bugs, with Meta CPCs up (+3.05%) CACs up (+2.99%) and ROAS down (-3.46%). YouTube had a tough week as well, with increased CPMs (+5.21%) translating into reduced conversion rates (-8.97%), worsening CAC (+9.82%) and reduced ROAS (-8.53%). In the weekend leading up to Memorial Day, advertisers are pushing discounts and time-constrained sales to drive transaction volume - but how will these strategies perform in an expensive ad auction environment? We'll have the results for you next week. | | Email Marketing Tip: Keep your customers posted about their orders. Send an email when: - They purchase a product
- The product is shipped
- The product arrived at their door Your customers will appreciate it. | | Brands, want to improve your email marketing game? Hit reply to this email and let me know! I run one of the top email marketing agencies. Our team is around 90 people, working with about 100, 7-9+ figure brands. A few of our clients include Eight Sleep, Health-Ade, Poo Pourri, Mixtiles, and so on. | |
Subject line of the week from one of my clients: - Vertical: Food and Beverage
- Recipients: 102,595
- Content: Membership Signup Promo
- Subject Line: FREE CHILI CRISP!
- Preview Text: How to get a FREE jar of Sichuan Chili Crisp 👀
- Open Rate: 61.80%
- CTR: 1.02%
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My newsletter stats from last week: - Recipients: 55,985
- Subject Line: 10 email marketing examples from some of the best brands
- Preview Text: Replicate these to get more opens, clicks, and sales
- Open Rate: 47.70%
- CTR: 1.80%
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Have a great week and make sure to send some emails!
- Chase
P.S. Here's my Twitter thread of the week:
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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