effective copywriting is all about tapping into people's emotions. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| | Happy Monday! Effective copywriting is all about tapping into people's emotions. Once you understand what makes them tick, you can craft compelling copy that drives them to action. As a "cheat sheet", Clayton Makepeace developed a system of 16 "dominant emotions". Here's how to use them. | | | | | | | | | Live in Southern California or want an excuse to visit? My friends at DTCx are hosting their signature yearly conference on June 13-15. It's a 2-day conference at one of the hottest nightclubs in LA with some incredible content, activations and networking opportunities, starting with an Island Welcome Party at EP&LP Rooftop on the night of June 13. If you are in Ecom - this is the event to be at! The best part? They're hooking my audience up with free in-person tickets ($199 for everyone else), and if, for whatever reason, you can't attend live, you can get free access to the recordings ($19.99 for everyone else).
If you want to attend in-person, select the ticket option 'Ecommerce Brands' and enter the discount code CHASEBRAND23 to get your free ticket. Please note this ticket is for ecommerce brands only.
If you can't attend in-person but want free access to the recordings, select the ticket option 'On-Demand' and enter the discount code CHASEBRAND23 to get the recordings for free. This option is available for anyone, not just ecommerce brands. Here's the link again and follow the instructions above to redeem your free ticket. sponsored | | | | | | | | | Copywriting Tip of the Week: Before you start writing… Create a skeleton of how your copy should look, for example: 1) Headline
2) Lead
3) Body copy
4) First CTA
5) Guarantee
6) Urgency
7) Second CTA Then just fill in each section. Writing copy is 10x easier if you do this. | | | | | | | | | What's Happening in the Paid Media World The effects of two Sundays ago "Meta meltdown" are clear. Meta's CPMs (+4.49%), CPC (+7.29%) and CACs (+10.10%) are up by stunning levels, even when diluted by six other days of data. ROAS is down on virtually every channel - a sign of Meta's dominant role in the funnel. Most channels like Tiktok and Google remain relatively stable, good news for omnichannel brands. Still, a difficult week overall for advertisers, less so for those lucky (or brave) enough to leave their Meta spend on throughout Sunday and the rest of the week. | | | | | | | | | | | | | Email Tip of the Week: Send an "Almost Sold Out" email. >> [Product] is almost sold out!
>> Grab yours before they're gone
>> Display the number of available products
>> CTA (directly to checkout) CLEAN way to get more sales. | | | | | | | | | Email Marketing Workshop: You'll learn: - How to sell through inventory by converting email subscribers into buyers, and buyers into repeat purchasers.
- Tips for product/collection launch emails, back-in-stock emails, product of the month emails, and bestseller emails.
- How to craft effective email campaigns, including subject line optimization, personalized messaging, and strategic calls-to-action.
| | | | | | | | |
Subject line of the week from one of my clients: - Vertical: Accessories
- Recipients: 203,084
- Content: Restock
- Subject Line: Now restocked! 🚨
- Preview Text: The Denner is BACK!
- Open Rate: 61.80%
- CTR: 1.60%
| | | | |
My newsletter stats from last week: - Recipients: 50,837
- Subject Line: 10 email metrics every ecommerce store should track
- Preview Text: plus tips on how to increase or decrease them on command
- Open Rate: 50.90%
- CTR: 1.53%
| | | | |
Have a great week and make sure to send some emails!
- Chase
P.S. Here's my Twitter thread of the week:
| | | | | | | | | | | | | | | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | | | |
No comments:
Post a Comment