a campaign idea, new podcast episode, chatgpt prompt and more͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| | | | Happy Thursday! These weekly Thursday emails are going to be a bit different now. I'll share what I'm seeing regarding email marketing and copywriting. They'll be full of tips and resources. So without further ado, let's dive in: | | | | | | | | | Campaign Idea - The Answering Qs Email: - Email Examples:
- The Answering Qs Email Example 1
- The Answering Qs Email Example 2
- Purpose/Context of Email:
When I say "answering questions", what I really mean is "handling objections". And that's what your customers mean, too. One of the best things you can do for sales is to make sure that your value props are completely clear. Customers also value transparency, so don't keep anything locked up. Do it like this.
Example 1 is from Olipop. This brand really knows who they're marketing to. They sent this email to give a look into their margins, so no one feels ripped off. I think this is awesome. People don't wanna reveal numbers because they think they shouldn't, but Olipop proves that it actually HELPS.
Example 2 is from Skinceuticals. This brand actually has medical professionals in-house, and they built an email around that. Doctors answering questions on behalf of the brand is such a great strategy and I highly recommend that if you have a product like that. I've seen this work for some of our brands at the agency and it always crushes. Adding that extra layer of trust is crucial for getting people to buy.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- All your Qs just got A'd!
- Wondering about how we do what we do?
- {name}, we have answers.
- Preview Text Idea:
- Check this out.
- We explain everything.
- Just for you. | | | | | | | | | Vendor of the Week: My friends at DTCx are hosting their signature yearly conference on June 13-15. It's a 2-day conference at one of the hottest nightclubs in LA with some incredible content, activations and networking opportunities, starting with an Island Welcome Party at EP&LP Rooftop on the night of June 13. If you are in Ecom - this is the event to be at! The best part? They're hooking my audience up with free in-person tickets ($199 for everyone else), and if, for whatever reason, you can't attend live, you can get free access to the recordings ($19.99 for everyone else).
If you want to attend in-person, select the ticket option 'Ecommerce Brands' and enter the discount code CHASEBRAND23 to get your free ticket.
If you can't attend in-person but want free access to the recordings, select the ticket option 'On-Demand' and enter the discount code CHASEBRAND23 to get the recordings for free. Here's the link again and follow the instructions above to redeem your free ticket. | | | | | | | | | New Podcast Episode: My friend Mason and I just launched a new podcast called The Dimond Download. In the second episode, we talked about: - Seasons of Entrepreneurship - Our Best and Worst Purchases - What Business Should People Start in 2023 | | | | | | | | | Newsletter of the Week: AI is changing everything and you can't afford to get left behind If you want to stay ahead of the curve you need to stay informed, which is why I recommend reading Neonpulse. Neonpulse is a newsletter read by entrepreneurs, investors, and AI founders, and is like a daily briefing of everything important happening in AI (including the best new AI tools) sent straight to your inbox each morning. And the best part? You can subscribe for free by clicking here. | | | | | | | | | ChatGPT-4 Email Prompt: Use this prompt below to help write your subject lines:
Please take a look at this [type of email] I have written: [insert the email]. Provide me with 5 variations of subject lines that are [adjective] and [adjective]. Example: Please take a look at this promotional email I have written: [insert the email]. Provide me with 5 variations of subject lines that are engaging and attention-grabbing. | | | | | | | | | Copywriting Resource of the Week: Here's a table with 150 persuasive and emotion-evoking words you can use in your copy. | | | | | | | | | Free Copywriting Class TONIGHT: My friend & business partner Mason is doing a live class tonight on how you can make $5-15k per month as a freelance copywriter in 2023.
It's completely free, and it'll teach you everything you need to know about how to find clients, close them, and make $2-4k a month per client with just a few hours of work per week.
| | | | | | | | | Email Tip of the Week: Segment your list based on customer behavior and attributes. Use data like: - Purchase history
- Website behavior
- Email engagement
- Geographic location To segment your list and create targeted campaigns. | | | | | | | | | I hope you enjoyed this edition. Hit reply and let me know! - Chase | | | | | | | | | | | | | | | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | | | |
No comments:
Post a Comment