a campaign idea, new podcast episode, chatgpt prompt and more͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
| | | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | | | | | | | | Campaign Idea - The Rewards Points Email: - Email Examples:
- The Rewards Points Email Example 1
- The Rewards Points Email Example 2
- Purpose/Context of Email:
Now that e-commerce businesses are becoming more expensive to acquire customers, people are finding cool ways to drive LTV forward as much as possible. Rewards points are a great way to incentivize multiple purchases and
Example 1 is from Beam, one of my favorites. Super simple and less branded/designed than their usual emails, but solid language as always. The one thing you need to remember with a lot of these emails is that there is some work required for most people to get onboarded to a referral program. They need an incentive to actually get on in the first place, and that's what the initial points are for — just for signing up. Tell them exactly what they need to do so they feel like it won't be that much work, and then get them hooked on earning points.
Example 2 is from Aura Bora. Firstly, I love the design of this email. It looks amazing and it looks seamless. I love that they have tiers as well, because people are inherently competitive. It's the same reason every person over the age of 30 is addicted to candy crush. It's the never-ending chase of having MORE. The same can be true for your brand if you say the right things to your customers.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- Wanna earn with {brand}?
- Earn rewards points just by existing
- The easiest way to get free stuff
- Preview Text Idea:
- Check this out.
- For real.
- Here's how. | | | | | | | | | Vendor of the Week:
❓Do you know your customer❓
Last week, I spoke about how brand stores today are cookie-cutter. No matter who the shoppers are. No matter where they come from. No matter how they prefer to shop. 👉🏽 What happens next for the shopper? Too many choices. Indecision. No sales. 2 of every 100 shoppers actually buying - seems like a good day in your online store! The house is on fire, and Amazon holding you at gunpoint? ⚡ Enter → Shopping Agents With Mason's AI Shopping Copilot, it's the new way of growing your brand.. Kinda like the Facebook ads that used to work 5 years back. Mason's AI-powered sales apps convert customers at every touchpoint and help you get going from day zero. It's the personal Amazon-grade shopping engine in your own store. I got a chance to play around with Mason's AI Shopping Copilot this week - and WOAH! What grabbed my attention was their new Smart Drop app**.** It drops in a limited-time made-for-you offer that no shopper can refuse. 🔮 The future of shopping is with AI Anytime. Anywhere. Fun. 📍If you're kicked about Mason as much as I am, talk to them here ✨ | | | | | | | | | | | | | | | New Podcast Episode: My friend Mason and I just launched a new podcast called The Dimond Download. In the third episode, we talked about: - Building with or without partners
- How to create a network of like-minded people
- Klaviyo vs. Sendlane | | | | | | | | | ChatGPT-4 Marketing Prompt: Develop [number] creative social media campaign ideas to raise awareness and drive conversions for our client's new product launch.
Context: Target audience — [your target audience here] Client's new product — [your client's new product here] Campaign goals — [your campaign goals here] Inspiration: "[campaign inspiration one]" "[campaign inspiration two]" "[campaign inspiration three]"
Formatting guidelines: "[your formatting guidelines here]" | | | | | | | | | Copywriting Tip of the Week: Don't just tell people about your product. Instead, show them: - How it looks
- How it feels
- How it fits
- How it works
- How it tastes/smells Vivid copywriting is engaging copywriting. | | | | | | | | | Free Copywriting Class TONIGHT: My friend & business partner Mason is doing a live class tonight on how you can make $5-15k per month as a freelance copywriter in 2023.
It's completely free, and it'll teach you everything you need to know about how to find clients, close them, and make $2-4k a month per client with just a few hours of work per week.
| | | | | | | | | Email Marketing Tip of the Week: Offer exclusive content to your most engaged subscribers. Could be: - Freebies
- Early access
- Special discounts
- Insider information This will make them feel valued and appreciated. Both are fundamental for customer loyalty. | | | | | | | | | I hope you enjoyed this edition. Hit reply and let me know! - Chase | | | | | | | | | | | | | | | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | | | |
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