Dear Chase,
I've been talking a lot to new copywriters lately.
Getting on 1 on 1s, group calls, etc.
Some of the newer ones are making simple mistakes that you and I both know are silly. But to them, it's all they know.
People who are naturally inclined toward copywriting as a business model tend to be overthinkers.
Drop shippers don't have this problem. Those guys just sling overseas products out the back of a pickup truck like it's a newspaper route.
Copywriters are naturally a little bit more artistic, maybe a little bit intellectual, and very self-involved.
This means that it's very difficult for a lot of them to get over the hump of learning to making money.
This email is simply a PSA to stop overthinking and start following a plan.
Chase…
You and I know what we need to do to start a business in like 48 hours.
Step 1: Have an MVP (minimum viable product). A lot of times, the product doesn't even need to exist. You just need to have a landing page that says what the product WILL be. Buy a domain, create a website, and write some words on it about your product. This takes 3-4 hours.
Step 2: Get traffic. Send cold emails, post on Twitter, or start running ads.
Get paid your first $1 within 48 hours of having the idea.
New entrepreneurs don't do this.
They sit for days trying to brainstorm a name and a logo.
They want everything to be perfect before they go to market.
We know this is not realistic.
I always tell people:
Would you rather be perfect, or get paid?
Plain and simple.
This is a fairly quick email.
Everyone needs to know that they're overcomplicating 90% of the things they do in their daily life.
Turn. Your. Brain. Off.
Remember:
It takes 2-4 weeks to become competent enough at the skill of copywriting if you're not there already.
It takes 3-4 hours to buy a domain and set up a website.
It takes 1-2 weeks to send enough cold emails and DMs that you land a client for $2000 a month.
Not that hard.
Don't overcomplicate it. Simply get moving and stop thinking.
Coming from someone who used to be the biggest overthinker in the world, most people are procrastinating.
And procrastination doesn't pay well.
Yours Truly,
Alex
Sent from my Google Domain
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