The better you are at it the more money you'll make͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Join major eCommerce brands like Clinicalskin, goPure, and Bearaby who use Insense as their 3-in-1 tool for UGC, influencer posting, and whitelisted ads. Through Insense, you can: - There's no manual outreach, creators that match your requirements apply directly to your campaigns in minutes
- You can start collaborations immediately and get UGC within 10 days
- Their creative brief templates make communication smooth and seamless
- With just one click, you can gain access to TikTok Spark Ads codes and Meta whitelisting connections for influencer ads.
- You can build a reliable roster of your preferred creators and influencers for long-term collaborations and brand ambassadorships
"We've been able to source quite a lot of great creators that fit our creator avatar from Insense, and the turnaround time for the content has been a week or less. Also, the fact I can whitelist content with a few clicks is key." Ashvin Melwani, Obvi | | Copywriting Tip of the Week: Use similes to explain your product. Instead of saying: "This is a high-end, luxurious, hand-crafted pen". Say: "This is the 'Rolls-Royce' of pens". Quick, simple, and easy way to drive a point home. | | What's Happening in the Paid Media World Ad accounts rebounded well during Memorial Day sales. Daily revenues and new customers are up for virtually every vertical. While Meta had a bad week for auction metrics, conversion metrics are improved across most every platform, driven by sales discounts and highly engaged customers. AOV is down across the board, no doubt a consequence of discounted prices.
Cost per clicks on Meta continue to rise (+5.43%), and while this may have pulled down CAC (-6.17%) discounts and expensive CPMs (+1.50%) likely slashed already slim margins for Memorial Day campaigns.
CPMs were also high on Google (+7.99%) as competition spiked on generic need-state keywords - more details below.
| | Email Marketing Fact: Your preview text is just as important as your subject line. So keep it: - Short
- Intriguing
- Benefit-oriented
- Curiosity inducing
- Reader-centered That way you'll maximize the number of opens your emails get. | | Ecommerce brands, want to improve your email marketing and/or SMS game? Hit reply to this email and let me know! I run one of the top email and SMS marketing agencies. Our team is around 90 people, working with about 100, 7-9+ figure brands. A few of our clients include Eight Sleep, Health-Ade, Poo Pourri, Mixtiles, and so on. | |
Subject line of the week from one of my clients: - Vertical: Home Accessories
- Recipients: 248,483
- Content: Travel Themed
- Subject Line: Choose where you go, every time you go 🏝
- Preview Text: Vacation-inspired scents for quick, but fresh trips →
- Open Rate: 53.40%
- CTR: 1.09%
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My newsletter stats from last week: - Recipients: 54,532
- Subject Line: Beginner Copywriting Mistakes
- Preview Text: Here are 5 to look out for
- Open Rate: 48.20%
- CTR: 1.70%
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Have a great week and make sure to send some emails!
- Chase
P.S. Here's my Twitter thread of the week:
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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