A/B testing can increase conversions by 161%͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Monday! A/B testing can increase conversions by 161%+. Yet, most people don't know how to do A/B testing properly. Here are 10 copy elements you should test (and how to do it). From a $150M Marketer. | | Vendor of the Week: Get matched with the right influencer profiles for your brand in minutes 1,400+ eComm brands and agencies are using Insense as their all-in-one platform for UGC sourcing and influencer partnerships. They have a curated marketplace of 20,000+ vetted micro-influencers and UGC creators of all types: from beauty to pets, from teenagers to mature creators aged 40+, plus diverse languages and countries. They can be filtered by category, age, language, gender, Amazon Storefront, demographics, and more. Using the filters, the creators and influencers that match your requirements start applying directly to your campaign in minutes. From these applications, you can: - View their UGC portfolio
- View their profile and audience metrics
- View their Insense tags e.g. "Skilled in UGC", and "Highly responsive", and you can check out their ratings from previous collabs
Insense success stories: Westmore Beauty - successfully reduced CPO to <$100 by running Meta whitelisted ads with female influencers aged 40+ who resonated with their audience. BabyQuip - partnered with TikTok influencers from 5+ countries to expand their international market at an average cost of $150 per influencer post on TikTok. Try it yourself. Book a free strategy call by July 7 and get $200 for your first UGC campaign. | | Copywriting Tip of the Week: Use broken sentences in your copy. Start sentences with words like "and" or "but". It's easier to read. And easier to understand. But more importantly: It makes them keep reading. This section is an example. | | What's Happening in the Paid Media World Another downer week, especially for conversion metrics. Not even Father's Day could revert the sea of red arrows. Both YouTube and Microsoft Ads conversion metrics are all straight reds, most by more than one percentage point. Not all this performance is auction related: Meta experienced two ad delivery bugs in this reporting period, resulting in a tanked ROAS (-2.58%). The negative downturn mostly stayed within acceptable ranges, but we're still largely down through the month of June. Any disruptions on Meta typically curtail Google performance, as seen in the dropping conversion rate (-0.32%) and CAC (-0.47%). Google conversion metrics could have been much worse, relatively. We'll take what blessings we can get. One notable shift was a drastic increase in TikTok budget (+25.91%) in this timeframe. We suspect you all felt empowered to run more TikTok ads thanks to Savannah Sanchez's masterclass on the webinar last week. This unfortunately boosted CPMs by +6.21%. Still, TikTok conversion metrics experienced some of the lowest drops this period. Accessories and Apparel/Fashion continue their regression to the mean, likely thanks to the aggressive droughts, heat waves, and thunderstorms that racked the continental US last week. Daily Revenue and Daily New Customers across other industries remain mostly within normal <5% shifts. | | Marketing Tip: That email you just sent… Make it an article and add it to your website. Shorten it, and turn it into a Tweet. Add a picture and turn it into an IG post. Add a video in the background and turn it into a Tik Tok. Unlimited content. | |
My newsletter stats from last week: - Recipients: 54,435
- Subject Line: 7 email marketing tactics to win back inactive subscribers
- Preview Text: Proven and tested by 100+ of our clients
- Open Rate: 48.50%
- CTR: 1.70%
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Have a great week and make sure to send some emails! - Chase
Before you go, a few quick things:
Here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form.
2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service. I'm hosting a webinar this Wednesday with Adam Robinson from Retention.com, where he will share what the fastest-growing DTC brands are doing to explode their email and SMS collection. Register for free.
P.S. Here's my Twitter thread of the week:
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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