To make you a better writer in 6 minutes or less͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Hey there, Happy Saturday! I wanted to share 6 quick copywriting tips that'll help you become a better writer in 6 minutes or less: - Switch technical terms for benefits.
- Portable media player → 1000 songs in your pocket - Waterproof phone case → Stress-free pictures at the beach
- 25 GB of cloud space → All your files in one place
People don't buy technical terms.
They buy benefits.
- Make your Calls-to-action specific.
"Buy now" → "Get instant access + lifetime updates"
"Sign up" → "Get weekly value-packed emails"
"Join today" → "Join 1,920 other marketers inside"
More specific = more clicks = more $$$.
- Stop being vague, tell people:
- What you do
- How you do it
- Why you do it
- How it will benefit them
- How much it costs
Vagueness will kill your conversion rate.
- Start your sentences with transition words, some examples:
- And
- Because
- Besides
- Normally
- Naturally
- Of course
- You know
- That's why
- By the way
- Let me guess
- I know what you're thinking
It will make your copy flow better.
-
Sell with your own story.
Use this format:
1) I had a problem with ___
2) It hurt because ___
3) I tried to solve it with ___, ___ and ___
4) Until I finally found ___ solution
5) Now I am ___
Your own story is your most powerful marketing asset.
Use it.
-
Change your Call-to-actions to a Call-to-values.
Examples:
"Get started" → "Create your website" "Find a job for you" → "Get hired today" "Start free trial" → "Try it at no cost"
Don't tell them what they have to do.
Tell them what they're getting.
I hope this was helpful! Enjoy your weekend,
- Chase
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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