a campaign idea, new podcast episode, chatgpt prompt and more͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Campaign Idea - The Father's Day Gifting Email: - Email Examples:
- The Father's Day Gifting Email Example 1
- The Father's Day Gifting Email Example 2
- Purpose/Context of Email:
I can say this, because I am a dad. We are exceptionally hard to buy for. Your job as a brand owner/marketer is to know your audience's dads better than THEY do. Offer up some ideas to for what they can gift their dad for Father's Day. It's coming soon.
Example 1 is from Original Grain.
This brand nails every email, so it was an easy choice to show them off for Father's Day. They offer a discount up top with awesome imagery, and then they have fun & entertaining copy below the fold to recommend certain products based on interest. This is the way to go for almost all gifting emails. It's an easy template that you can use for any holiday. If you can get as creative with your wordplay as Original Grain, even better. Plus 10 points.
Example 2 is from Ekster.
Another super common dad gift — the wallet — but you know that Ekster isn't just any old wallet. They focus on the positioning of "your last wallet ever". This resonates with all of the old-school dads who like to buy once & buy nice. Ekster is established enough as a brand that they can just send you a discount code and a one-liner, and you'll probably buy. This won't work for everyone, but I hope that you get there one day.
- Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Ideas:
- We figured out what your dad wants
- Gifts for dad
- Father's day sale + gift ideas
- Preview Text Ideas:
- And it's not a pair of socks.
- Check what we've got!
- You curious? | | Vendor of the Week: When I heard the skincare brand Topicals simultaneously decreased their product return rate while increasing their sales from customer support by 78%, my thinking changed. Like most, I thought of CS as a cost center rather than a revenue driver. What if we could turn CS into a revenue channel & treat it like another marketing channel? I'm talking about a team supported by automation that can help customers quickly find answers to their questions and guide them to specific areas of the site. For Ecom Brands, this is the best replacement we have for in-store sales reps. And this extra support goes a long way. This allowed Topicals to:
- Reduce their return rate significantly
- Increase their sales from customer support by 78%
- Increase their customer satisfaction score to 4.8/5
- Handle 69% of customer queries using automation | | New Podcast Episode: I'm out of the office this week, so my co-host Cardinal Mason recorded an episode with our buddy Ben Bader. | | ChatGPT-4 Marketing Prompt: Generate [number] influencer collaboration ideas to promote our client's products or services and expand their reach. Context:
Target audience — [your target audience here]
Client's products/services — [your client's products/services here] Influencer marketing goals — [your influencer marketing goals here]
Inspiration:
"[influencer collaboration inspiration one]" "[influencer collaboration inspiration two]" "[influencer collaboration inspiration three]"
Formatting guidelines:
"[your formatting guidelines here]" | | Copywriting Tip: Effective copywriting follows the rule of one: >> Targets ONE person
>> Has ONE goal
>> Presents ONE offer
>> Uses ONE big idea
>> Sells ONE product Hyper-focused copy = effective copy. | | FREE DTC EVENT: GROW NY is Tuesday July 11 @ Center415, Manhattan. It's a (completely free) day of DTC growth talks, workshops, meetings & tactical lessons from 1000+ high-growth retail brands. Including speakers from True Classic, HelloFresh, Hush Blankets, On Running, Fernish, Tushy & Obvi. Sessions cover paid ads, email, subscriptions, social, funding, hiring & much more. | | Email Marketing Tip: Someone abandoned their cart? Send three emails: 1) One an hour later (with a reminder)
2) One 24 hours later (with urgency)
3) One 2 days later (with a discount) This is how you get them to complete their purchase. | | I hope you enjoyed this edition. Hit reply and let me know! - Chase | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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