a campaign idea, new podcast episode, chatgpt prompt and more͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Campaign Idea - The Brand Feature Email: - Email Examples:
- The Brand Feature Email Example 1
- The Brand Feature Email Example 2
- Purpose/Context of Email:
This week, I have something totally different. These emails are from We're Not Really Strangers, and I am so excited for you to see them. They're super outside the box and untraditional, but they're so interesting. This is the most innovation I've seen in email marketing in a long time.
Example 1 is from the first email in their Welcome Series. I didn't crop the screenshot over just the design, because I want you to see everything that I saw when it landed in my inbox. I think that there's something special about the simplistic design of this email, and how there's really not much to look at. The lack of design IS the aesthetic. Also, the subject line just makes you feel warm and fuzzy inside. It also makes it very clear right away with the use of first-person pronouns that there is a human behind this brand, not a team of VCs with no personality. Love this.
Example 2 is from the second email in their Welcome Series. Again, look how simple it is. They didn't even include any copy in the actual email, but it still gets the entire message across. This literally goes against every rule in the book when it comes to designing an email, but it's so refreshing to see how you can push the boundaries. When you open it, it gives you 12 options to choose for your mood, and then links out to a unique quiz that will ask you a couple of questions, and then offer you a product that'll help you or encourage you. This is wild to me. I've never seen anything like this. Go subscribe to this brand right now and let me know what you think. We can all learn from this. | | Vendor of the Week: 9 Steps on How to Deal With and De-escalate Angry Customer Emails from Gorgias: -
Set up automated responses if you can't quickly respond: If you can't provide a human response within an hour or two, consider setting up an automated reply that confirms receipt of the customer's email and lets them know when they can expect a human response.
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Read the email first: Before responding, read the customer's email carefully and address all the points they make to avoid prolonging the correspondence and further irritating them.
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Do your research to understand the problem and context: Before responding, do any research you can on your end to resolve the issue faster and ensure you have all the context you need to provide a full resolution for the customer.
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Escalate if necessary (based on policy): Some requests may need to be escalated right away, so encourage your support team members to forward major concerns to the correct team quickly based on the policy you've set out.
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Thank them for writing: Even if you've already done this in your automated message, always say thank you at the start of your email to acknowledge their complaint and show you care about their feedback.
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Use their name and take a personalized approach: Use a customer's name in correspondence and take a personalized approach to customer service.
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Acknowledge their problem: If a customer has brought an issue to your attention, it's good practice to acknowledge that in your response.
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Provide a solution: Always focus on solving the customer's problem and clearly explain the resolution to the customer's complaint.
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Avoid offering the same solution twice: If a customer is still upset after you've already offered a solution, ensure that you're able to give the customer a few different options for a resolution.
When you pair the steps above with the right customer service automations, you can delight customers at scale. Gorgias is my favorite customer service platform for ecommerce brands to overdeliver on customer service. | | New Podcast Episode: My friend Mason and I launched a new podcast called The Dimond Download. In this 7th episode, we talked about: - Where we're investing our money
- Our proudest moments in business
- Who our favorite marketers are | | ChatGPT-4 Marketing Prompt: Develop [number] email marketing campaign ideas that nurture leads and drive conversions for our client's products or services.
Context:
Target audience — [your target audience here] Client's products/services — [your client's products/services here] Email campaign goals — [your email campaign goals here]
Inspiration:
"[email campaign inspiration one]" "[email campaign inspiration two]" "[email campaign inspiration three]"
Formatting guidelines:
"[your formatting guidelines here]" | | Copywriting Tip: Here's a list of power words you can use to increase your copy's conversions:
- Top rated
- Essential
- Valuable
- Authentic
- One-of-a-kind
- Special
- Simple
- Effective
- Powerful
- Instant
- Discover
- Save
- Ultimate
- Incredible
| | FREE DTC EVENT: GROW NY is Tuesday July 11 @ Center415, Manhattan. It's a (completely free) day of DTC growth talks, workshops, meetings & tactical lessons from 1000+ high-growth retail brands. Including speakers from True Classic, HelloFresh, Hush Blankets, On Running, Fernish, Tushy & Obvi. Sessions cover paid ads, email, subscriptions, social, funding, hiring & much more. | | 2 Email Marketing Tips: Give me 3 minutes and I'll teach you 2 email marketing tips that'll:
1. Make you/your clients more money 2. Reduce the number of people unsubscribing from you/your client's emails | | I hope you enjoyed this edition. Hit reply and let me know! - Chase | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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