Dear Chase,
I had an epiphany recently.
The one thing a good marketer should always be doing is thinking about the journey from stranger to customer.
How exactly does someone go from literally not knowing you at all, to giving you upwards of $1000 in the span of a few days or weeks?
How is that possible?
Well, I think I figured it out.
It's a theory that I came up with called the Trust Hours Theory.
Trust hours are a unit of measurement to define how much value you've given someone, and you can reliably guess what they're willing to spend with you depending on how many trust hours they've spent with you.
In the world of personal brand marketing…
1 trust hour = $100 that someone is willing to spend with you
A trust hour can take shape in a lot of ways, but these are the main ones:
- Watching your content
- Reading your content
- Hearing about you
- Thinking about you
Any amount of time spent doing one of these things is banked as a trust hour.
To get someone to spend $1000, a lead will probably:
Watch your YouTube videos (2-3 hours)
Read your emails (1 hour)
Watch a video or read something about you from someone else (1 hour)
This only equates to 4-5 hours, but the "thinking about you" part is the most powerful.
In one of those mediums I mentioned above, you will say something that will impact your audience member so much that it lives in their head for days afterward.
That could account for another 5-10 trust hours.
THAT is when you get the sale.
For someone to build up 10 trust hours, that could take a matter of days, weeks, or even many months.
But trust hours quantify a level of emotional investment that someone has in you, and that's when they spend money.
Grant Cardone had a quote that was along the lines of: "my frequency will beat your creativity every time".
For you to build up dozens of trust hours across thousands of people, you need to be posting a TON of content.
It makes way more sense than waiting for the perfect idea to come to you and posting once a week.
It'll take years for anyone to trust you enough to buy stuff from you.
The moral is:
I think my theory is bulletproof.
You need to post more.
You need to charge more.
That's it.
What do you think, Chase?
Solid?
You tell me.
Yours truly,
Alex
Sent from my Airfryer
No comments:
Post a Comment