This has helped 100's of Ecommerce brands drive 100's of millions of dollars in email-attributable revenue.͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Vendor of the Week: So far, I've tested 15+ AI writers to help me with email copywriting this year. Some were OK. But they seemed to lack that spark I need to make my emails really pop. This is something ChatGPT and so many other AI tools have also struggled with—especially when it comes to email. There was one tool that has stood out though: hoppycopy.co Their focus is specific to email marketing. And it's helped me craft some surprisingly good emails, newsletters, and full sequences. It can also monitor all your competitor's emails. And it can check your email copy for spam words so you get more opens. I know the founder, and they have some really cool new ideas in the works too. Definitely worth checking out: hoppycopy.co | | Copywriting Tip of the Week: Don't know where to start with your copy? Start with your prospects' pain points. First, identify those pain points. Second, explain how your product solves them. Third, show your prospects what life will be like without them. Simple and profitable. | | What's Happening in the Paid Media World
As we step into a long holiday weekend, we look back at the week prior which proved weak across most metrics.
We continue to see sliding performance across most industries as we step into yet another off-peak week. CPMs increased across Meta (+2.40%) Google (+5.80%) and TikTok (+3.79%) as advertisers scramble to close out the quarter. This improved CTRs across those channels at the cost of CPC.
The green arrows for CACs are misleading: the drops are minimal at best, with Meta down only -0.16% and TikTok down -0.06%. It continues to be a bear season for DTC brands and we have yet to see a string of consistent upward performance this quarter. The negative trend in conversion performance appears to have inspired an increase of spend on bottom of funnel Google Shopping ads (+17.46%).
Every industry is feeling the effects, with red arrows across every single vertical except Food & Drink. It is picnic season after all. Q4 is going to be crucial for DTC brands looking to hit annual targets.
| | Marketing Tip: Remember, it's not B2B or B2C, it's H2H - Human to Human. No matter your industry, your marketing should appeal to human emotions and needs. | |
My newsletter stats from last week: - Recipients: 63,075
- Subject Line: 10 Copy Elements You Should Test (And How to Do It)
- Preview Text: A/B testing can increase conversions by 161%
- Open Rate: 49.30%
- CTR: 1.30%
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Have a great week and make sure to send some emails! - Chase
Before you go, a few quick things:
Here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form.
2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service.
P.S. Here's my Twitter thread of the week:
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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