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Happy Monday! Across my own lists and clients lists, I've acquired tens of millions of email subscribers. However, most people struggle with email acquisition. Here are 9 proven techniques to grow your email list (at almost no cost). | | Sponsor of the Week: As an email marketer that has done $150+ million in email revenue, a big part of that success comes from understanding the competition. That's why I want to share a game-changing tool if you work for an ecom brand or are on the agency/freelance side working with ecom brands. Competitors Insights is a tool that allows you to spy on your competitors, with a database of 50,000+ registered ecom stores and 3,000,000+ products listed. It's like looking over the shoulders of your competition to see their campaigns' results. But Competitors Insights isn't just another ad spying tool. It goes beyond that by giving you access to the backend of your competitors' shops. You can see their best-selling products, sales trends, and revenue. Here's how it works: 1. Enter your competitor's URL on the site. 2. The AI scans the site and gives you the revenue of the shop, the best-selling product, and the sales trend. 3. You can use this tool to find high-potential products for your email campaigns if you want to launch a new one … 4. …or spy on your competitors to see their best products. And if their sales drop or increase, so you can adjust your own strategy… I would recommend using this tool for your email marketing research. You can stalk what products your competitors advertise in their email campaigns and look on Competitors Insights to see if sales are increasing or decreasing. I negotiated a special offer for you if you want to try out the tool. For the next 48 hours, you can get a 30% discount on ALL plans with the code CHASE30. | | Copywriting Tip of the Week: Ask questions with positive responses in your copy - Aren't you tired of X? - Wouldn't it be great if you had Y? - Isn't it a no-brainer for you? Make them say "yes" in their head multiple times. It'll be easier for them to say "yes" when you ask them to buy. | | What's Happening in the Paid Media World No industry data this week - we're reworking our industry categories and expanding the sample set. The post-holiday week demonstrates another regression to the mean. CPMs normalized, becoming cheaper as users returned to using social media. CTRs either remain mostly flat or drop, and CPCs rise, as the 4th of July promos come to an end. On the conversion front: CVRs and ROAS tanked last week, also influenced by the closing of holiday promo periods. No more big discounts driving AOV and short term gains. We enter now the true low period of performance media. Brands are focused on filling the funnel in preparation for back to school and Black Friday pushes. | | Email Marketing Tip of the Week: Personalization isn't just about addressing subscribers by name. It's about:
- Being relevant - Sending timely emails - Understanding their needs - Sending targeted campaigns This is how you do personalization the right way. | | Newsletter of the Week: WGMI - We're Gonna Make It: Become Smarter in AI, Business & Tech.
New business ideas, productivity life hacks, future technologies, and more – all in a 5-minute newsletter. | | My newsletter stats from last week: - Recipients: 76,099
- Subject Line: 7 CTA tips to increase your clicks and conversions
- Preview Text: Good copywriting without a good call-to-action is worthless
- Open Rate: 46.70%
- CTR: 1.30%
| | Have a great week and make sure to send some emails! - Chase Before you go, a few quick things:
Here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form.
2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service.
P.S. Here's my Twitter thread of the week:
| | No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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