Well-crafted preview text can significantly increase your open rate ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Monday! I hope you had a great weekend. I just got off the phone with a team member who shared that across my newsletter and social channels ~3 million people are consuming my content every week. Before we dive into today's edition, I just wanted to say THANK YOU! Without further ado: Today's primary content piece is on email preview text. When you open your inbox, from left to right, you'll have the From Name, Subject Line, and Preview Text. Think of your preview text as your second subject line. Most people spend a fraction of the time they should on creating impactful preview texts. A well-crafted preview text can significantly increase your open rate. Here are 9 tips for writing click-earning preview texts (with examples). | | Sponsor of the Week: My Free Klaviyo Email Webinar: How to increase repeat purchases with email + SMS campaigns A while back, I dropped serious insider knowledge about how I use Klaviyo to boost customer retention for my clients 🔥 The folks at Audiens just released the ENTIRE 70 min recording for free! Grab your copy of the video here In the session, I gave away a TON of email tactics I'm using on a daily basis. 1/ Steal my best email flows I show step-by-step instructions to create killer flows in Klaviyo, so you can drive repeat purchases on auto-pilot 2/ Common mistakes to avoid I share hard-won lessons from sending over 1 billion marketing emails! 3/ DTC email teardowns I break down campaigns and flows from my favourite DTC brands, so you can copy what works If you're using Klaviyo + Shopify, there's a crazy amount of value for you in this recording. Get your free copy here. Enjoy! | | Copywriting Tip of the Week: Here's how I'd sum up copywriting in 5 quick steps: 1. Make them read the headline (curiosity)
2. Make them interested (story)
3. Make them read the body (objection handling)
4. Make them believe you (proof)
5. Make them click (buttons) Simple, not easy. | | What's Happening in the Paid Media World The Q4 awareness wave has begun, pushing CPMs up across the board this week. Cost Per Clicks are up on Meta, Google and TikTok as brands slowly start cranking up their pre-holiday spend early. CACs and ROAS dropped in performance on Meta, even as TikTok posted a week of all-green conversion metrics. We generally expect auctions to become more expensive, but without the conversion boost that usually comes from various marketing tentpoles. These are the dog days of ecommerce summer. Industry-specific performance appears to skyrocket, but really it's just normalizing from the previous week's post-Prime-day drop. Some industries show great success, still: Electronics, Food & Bev, and Health & Wellness recovered new customers at a noticable clip. | | Marketing Tip of the Week: The best marketing strategy: Sell one thing… For a specific group of people… With a painful problem… And enough money to pay for your solution. Do this and you'll make money. | |
My newsletter stats from last week: - Recipients: 91,580
- Subject Line: The 9-step process to write impossible-to-ignore headlines
- Preview Text: (Steal this)
- Open Rate: 43.50%
- CTR: 1.40%
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Have a great week and make sure to send some emails! - Chase
Before you go, a few quick things:
Here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form.
2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service.
P.S. Here's my Twitter thread of the week:
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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