an email campaign idea, new podcast episode, chatgpt prompt and more

jam packed edition ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­

I joined the Sendlane Board of Advisors. Read the announcement here. Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: Campaign Idea - The Friendship Day Email: Email Examples: - The Friendship Day Email Example 1 - The Friendship Day Email Example 2   Purpose/Context of Email: International Day Of Friendship is on July 30th this year, and it's a great opportunity to send a nice email being cute with your audience. You can plug activities for two, or just show some love. No pressure! Example 1 is from Partake. What a line, "friendship made to be savored". I love that. This email boosts AOV by getting you to buy two different types of cookies for you and a friend. They also use sweet language about friendship and love. It makes me happy. Also, love this style of design. Take notes here! Example 2 is from USA Toyz. This brand was MADE for this holiday. They make plenty of games for two, and stuff you can do with a family member or friend. Their vibe is always like this, too. The best part? You don't even need a discount code for this holiday. The value is in having two, which makes you more money.   Segment(s): - Your engaged segment   Subject Line Idea:  - Grab a friend today! - It's the International Day Of Friendship! - Happy Friendship Day!   Preview Text Idea: - It's Friendship Day, friend. - Here's how we're celebrating. - This will help you celebrate! Vendor of the Week: The holidays will be here before you know it.   That's why I've teamed up with Gorgias AI-utomation to scale up your retention team effortlessly, delight your customers, and drive more sales holiday season. Why Gorgias AI-utomation is a Game-Changer: Accomplish More with Less: Gorgias AI-utomation automates routine requests like Where is my order, Returns/Exchange questions. Handle more inquiries with fewer people. Drive more Sales with Always on Reps: Customers expect ⚡ fast, personalized responses. No matter the hour. Always on Live Chat answers customers questions faster driving them to purchase faster. Cost-Effective Support: scaling agents for the holidays can be expensive (⏰ +💰). Automate ~30% of your tickets to handle the holiday rush with your current team. Ready to Supercharge Your Support? Check out Gorgias. AI is so hot right now, so I negotiated a special deal with Gorgias for you. If you sign up for Gorgias AI-utomation before 9/15, you'll get 2 months free of Gorgias + GorgiasAI. Don't lose money with a bad CX this holiday season. Learn more here. New Podcast Episode: This week Cardinal Mason and I talked about:   - Twitter rebranding to X - The Rich Dumb People Phenomenon - What Confidence Actually Means   Check it out here. ChatGPT-4 Marketing Prompt: Generate [number] email marketing campaign ideas that can increase conversions and drive revenue for our agency's client.   Context:   Client industry — [client industry here] Target audience — [client's target audience here] Current email marketing efforts — [describe current email marketing efforts here]   Inspiration:   "[email marketing campaign inspiration one]" "[email marketing campaign inspiration two]" "[email marketing campaign inspiration three]"   Implementation guidelines:   "[your implementation guidelines here]" Copywriting Tip: Struggling with your lead?   Use a testimonial:   - Meet [customer name] - He/she used to [main problem of your audience] - He/she used [product/service] for [time frame] - Now he/she [outcome] - Image of the person who gave the testimonial   Great way to incentivize people to keep reading. FREE COPYWRITING CLASS: If you are: - Making less than $15k per month online - Not busy Sunday at 7pm EST…   You absolutely need to come to the free copywriting class hosted by my friend Mason.   He'll show you how to learn copy, find clients, and get them to pay you $2-3k per month for only a couple hours of work per week.    Register for free with the link and he'll see you Sunday! Marketing Tip: Never assume anything.   Instead, gather real data by testing everything:   >> Angles >> Headlines >> Offers >> Body copy >> Images/GIFs >> CTAs >> Guarantees >> Prices >> Thumbnails >> Long form vs short form   Use this data to find out what works and what doesn't. I hope you enjoyed this edition. Hit reply and let me know! - Chase   P.S. Here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form. 2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service. © 2023 Chase Dimond No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782