a campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Campaign Idea 2 - The Social Push Email: - Email Examples:
- The Social Push Email Example 1
- The Social Push Email Example 2
- Purpose/Context of Email:
The more involved your customers are with the channels of your brand, the more likely they are to be repeat customers. Get them indoctrinated by moving them from email, to SMS, to social media. Further down the rabbit hole.
Example 1 is from Pete & Pedro. Their social push emails are so easy because their founder is a celebrity (kind of). People are going to want to follow the P&P brand page because they already get a ton of value from Alpha M. The only thing I'd mention here is that this brand needs a good designer to come in and help them. Maybe send some samples in.
Example 2 is from Andar. I love everything that Andar does, to be honest. Every email has such great vibes. In an email where you're being asked to join a brand's social media, it's important that you make yourself a FOLLOWABLE account. Who wouldn't want to follow a friendly brand like Andar? Exactly. Do this.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- Hey, what's your Insta?
- Wanna be Instagram friends?
- Here's why you should follow us on IG!
- Preview Text Idea:
- We might follow back...
- Come join us.
- 3 SOLID reasons. | | Vendor of the Week: Shopify Plus did a recent write-up on one of the top apps the skincare brand True Botanicals uses to run a sustainable business selling sustainable products. Using Gorgias Help Center Desk, the customer agents over at True Botanicals' can quickly respond to customers in live chat, with instant access to their profiles and previous orders. By personalizing their customer support experience via Gorgias, True Botanicals is seeing a 95% customer satisfaction score. | | New Podcast Episode: This week Cardinal Mason and I talked about:
- My LinkedIn Business Update
- How I make content for LinkedIn and how Mason makes content for TikTok
- Why did threads flop so hard? | | ChatGPT-4 Marketing Prompt: Develop [number] social media campaign ideas to increase brand awareness and engagement for our agency's client."
Context:
Client industry — [client industry here] Target audience — [client's target audience here] Current social media presence — [describe current social media presence here]
Inspiration:
"[social media campaign inspiration one]" "[social media campaign inspiration two]" "[social media campaign inspiration three]"
Implementation guidelines:
"[your implementation guidelines here]" | | Copywriting Tip: Bad copywriting:
- Focused on the product
- Feature-oriented
- Feels like a pitch Good copywriting:
- Focused on them
- Benefit-oriented
- Feels like a conversation Good copywriting is all about the prospect. | | FREE COPYWRITING CLASS: If you are:
- Making less than $15k per month online
- Not busy Sunday at 7pm EST… He'll show you how to learn copy, find clients, and get them to pay you $2-3k per month for only a couple hours of work per week. | | Marketing Tip: Avoid false scarcity when selling online. Your customers can see through it. Instead, be honest and transparent. You'll end up selling more. | | No longer want to receive these emails? Unsubscribe.
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