Proven & tested by 100's of our clients ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Sponsor of the Week: You've likely seen this brand if you spend time on Twitter or TikTok. An entrepreneur named Oliver Brocato scaled his DTC brand, Tabs Chocolate, to $11 million in revenue in just 18 months all without spending a dollar on paid ads. Oliver attributes this rapid growth to his unconventional marketing strategy—focusing only on UGC and influencer partnerships on TikTok.
Oliver also utilized a well-structured funnel that prioritizes a luxurious brand identity to attract consumers willing to pay a premium price. Oliver said unconventional marketing requires being super on top of your financial data. And the fact he could automate this with Finaloop and save hours a month chasing his numbers meant he could invest more time on growth initiatives and grow his brand and profits by almost 10% in a few months. He also said: "I wish I had found Finaloop earlier. The software is killing it for multi-channel brands and is a HUGE upgrade to our bookkeeping, giving us visibility into real-time, granular P&L and Cash Flow data across all channels."
Here's the full case study of how Finaloop helped Tabs Chocolate improve profitability by 9.4% with data-driven financial decisions.
| | Copywriting Tip of the Week: Most people scan a page using an F pattern. That's why you should use: - Headings
- Subheadings
- Whitespace To make your copy easily skimmable. | | What's Happening in the Paid Media World A significant spike in Meta CPC week over week amid isolated reports of brand seeing CPM spikes. Across the whole, CPMs didn't increase much, but CPCs did for most brands. Overall it's difficult to confirm if Meta had some sort of deliverability problem week over week, but a 4% shift in CPCs is a definite trend. TikTok performance continues to vacillate wildly, but within reasonable ranges. A down week, an up week - TikTok ad performance has a wide swing, even after getting weighted and normalized. The emerging, constantly evolving ad market there will take time to build true stability in performance.
Are we defying the late-summer ecomm slump? Performance across industries continues to rise for the second week in a row. Not all industries are made equal - some didn't move at all, others are up ~10% or down ~20%. | | Email Marketing Tip of the Week: I love this email from Ninja. Great way to quickly and easily collect information about your subscribers. All your subscribers need to do is click a button within the email to get tagged with their birthday month. I'd even consider sending this later in your welcome series. | |
My newsletter stats from last week: - Recipients: 91,473
- Subject Line: 9 tips for writing click-earning preview texts (with examples)
- Preview Text: Well-crafted preview text can significantly increase your open rate
- Open Rate: 42.50%
- CTR: 1.30%
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Have a great week and make sure to send some emails! - Chase
Before you go, a few quick things:
Here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form.
2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service.
P.S. Here's my Twitter thread of the week:
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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