Dear Chase,
Howdy brother. Missed you this week.
Another quick one for you.
I learn so much from talking to my students. It's one of my favorite things.
One thing I realize is that most of my students that have clients are under-monetizing them.
Someone signs a client.
They start writing emails for them. They're charging $1500 a month.
The client makes a bunch of money from their emails, and the student never pushes the client to pay them more.
I'd go so far as to say that 80% of the time, if you do a good job in one channel, the client will pay you more to handle more stuff.
Copywriters aren't just little writer robots that hand over copy and leave.
A decent copywriter is somewhat of a generalist marketer.
A swiss-army knife, as Voce Griffin says.
If you can write copy and you understand basic technology, you can do way more for the client than you think.
Here are a couple things that I wanna address to make you feel better about this:
- It takes less time than you think to learn a skill.
When copywriters learn how to write, they feel like it took so much time and energy to learn that skill that they don't wanna learn anything else.
They don't wanna learn how to do SEO or ads because they're afraid of how long it'll take.
It's just pure laziness.
Most people don't know that you can become semi-competent at a supplementary skill in like a weekend.
If a client asks you to take over another part of their business, you can learn enough to charge an extra $1-2k for that thing.
Also, if a client (or a prospect) ever asks you if you can do a thing that you don't currently know how to do, say "yes".
It's so much more worth it to accept the opportunity and do the best you can, than to say no.
You're losing money and losing opportunities to learn.
- Clients would rather pay YOU more than pay a bunch of agencies less.
Coming from someone that hires a bunch of agencies to do stuff for me, I would so much prefer one or two people to do everything for me instead of having 10 people do 1 thing each.
It's way easier to manage and organize.
If you, as a copywriter, can do email, SMS, ads, SEO, social ghostwriting, and web stuff for a client, they will appreciate that so much more.
That's what a $6-8k a month client looks like.
- Bigger clients won't fire you.
Most copywriters churn and burn clients.
They get hired, do some work for a few months, and lose the gig.
That doesn't happen if you take over more pieces of the puzzle.
You'd think that a client paying you more money per month would be more likely to fire you.
It's the opposite.
I just did payouts for my team.
I wired one person $23k.
I wired another person $17.7k.
Those are monthly payouts.
Expensive, right?
Yeah, whatever.
They're never leaving me. I'll never fire them.
They contribute too much for me to get rid of them.
Take those lessons and start charging more.
Thanks for reading.
Yours truly,
Alex.
Sent from my Mercury account (it's empty, thanks to my growth partners)
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