Dear Chase,
I used to be a dork.
I still kinda am, but it used to be a lot worse.
Once upon a time, I was the type of child you'd want to beat with a stick if you had to listen to me for more than 30 minutes at a time.
The problem was that I was a little genius and nobody recognized it. I also didn't know how to communicate it.
I was not likeable as a child. Cute face, but as soon as I opened my mouth, it was over.
So, after years of having very few friends from age 5 to age 14, I knew I had to become aware.
I started to look around at other people to figure out who was likeable and naturally attractive in the way that they spoke, and I started to change my personality.
So, the me that you see today is pretty much all an act.
I am simply a human algorithm of "cool" because I picked up what I liked about other people.
You'd think that that would make me a little weird, but in fact, it's helped make me a very competent copywriter.
Being AWARE is one of the greatest things you can do as a writer. It helps you reach your audience in a way that most other people can't.
Those naturally cool guys don't know WHY they're cool, so when they have to code-switch for different audiences, it doesn't go over well.
Here's my formula for being "liked" in my writing, which equates to more sales for my clients. This may apply to your real life too, so pay attention.
- ALWAYS put yourself in the shoes of the subject.
It doesn't matter what your predisposed beliefs are about ANYTHING, all that matters is that you can figure out how to relate to the other person.
Let's take a hypothetical situation of a feminist vs a non-feminist.
If you're a non-feminist, you can't win an argument against a feminist without REALLY understanding where they come from.
You need to acknowledge that some women feel less comfortable around men for a set of reasons, and you need to put yourself in that position so you can logic your way around it.
And if you're a feminist, the opposite situation would be true too. You need to understand where non-feminists come from so you can put yourself in that position so you can logic your way around it.
Again, this was strictly a hypothetical situation to explain the point that it all comes down to speaking to the person where they're at, not speaking above them.
Another quick example: If you're selling a "make money online" course, don't just spit the main talking points of "quit your 9 to 5" and "financial freedom". Go deeper. Be a real person.
- Storytelling is one of the greatest skills you can have.
Being likeable comes with context.
Have you ever had someone tell you that you seemed like a jerk until they got to know you better?
I get that all the time.
So, in order for them to get to know you better, tell stories. It accelerates your relationship with the audience like you've never seen.
Especially if you've taken some major Ls, it'll make you seem like a real person.
Which leads perfectly into my next point.
- Stop trying so hard to be perfect.
ESPECIALLY in the info-product world, there's nothing worse than the dude who has it all together trying to tell you how to fix your life.
If I can't see a path from being a regular dude to being like Chase Dimond, it's gonna feel hopeless.
Grant Cardone has great advice, but he's not that likeable because of how perfect he is.
He doesn't struggle.
I can't relate to him, because he's a billionaire.
I'd rather buy from someone who has been in my position and can help me see a clear way out of the problem I'm experiencing.
With those 3 things right there, anyone can be likeable.
And when you're likeable, you sell more stuff.
So, Chase, stop being so perfect in your newsletters. It's freaking us all out.
Thanks.
Yours truly,
Alex
Sent from my Apple TV
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