a campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Campaign Idea - The Celebrity/Influencer Collab Email: - Email Examples:
- The Celebrity Collab Email Example 1
- The Celebrity Collab Email Example 2
- Purpose/Context of Email:
One of the most powerful forms of social proof is using a high-profile influencer or celebrity to rep your product. It's one thing to have them post about you on social, but to include them in an email? That's a whole other level.
Example 1 is from Liquid Death.
Some of you may know Bert Kreischer, the comedian who's best friends with Joe Rogan. A partnership between him and Liquid Death makes so much sense and I'm so glad it happened. In terms of voice and style, these two align perfectly. LD is also offering other products outside of just the water that we're all used to, which makes it easier to bring people in and get them excited about the partnership with Bert. There's more in it for them than just PR. I love it.
Example 2 is from Princess Polly.
This email is based on Emma McDonald, a model who's popped off on TikTok lately. She's become one of the major influencers in this space and is a perfect representation of Princess Polly's brand. Campaigns like this can definitely offer great social proof and a ton of sales, but it's super important that you find the right fit. Make sure you get an influencer who is aligned with the brand mission and isn't just a vanity metric.
- Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Ideas:
- We met {influencer} in person...
- {influencer} has a present for you!
- We collabed with {influencer}
- Preview Text Ideas:
- And they wanted us to give you this.
- Open it...
- And here's what happened. | | Vendor of the Week: The holidays will be here before you know it. That's why I've teamed up with Gorgias AI-utomation to scale up your retention team effortlessly, delight your customers, and drive more sales holiday season.
Why Gorgias AI-utomation is a Game-Changer:
- Accomplish More with Less: Gorgias AI-utomation automates routine requests like Where is my order, Returns/Exchange questions. Handle more inquiries with fewer people.
- Drive more Sales with Always on Reps: Customers expect ⚡ fast, personalized responses. No matter the hour. Always on Live Chat answers customers questions faster driving them to purchase faster.
- Cost-Effective Support: scaling agents for the holidays can be expensive (⏰ +💰). Automate ~30% of your tickets to handle the holiday rush with your current team.
AI is so hot right now, so I negotiated a special deal with Gorgias for you. If you sign up for Gorgias AI-utomation before 9/15, you'll get 2 months free of Gorgias + GorgiasAI.
Don't lose money with a bad CX this holiday season. Learn more here. | | New Podcast Episode: This week Cardinal Mason and I talked about:
- LinkedIn business update & Lose the Very business update
- Chase shares a copywriting tip
- Mason shares 3 lessons from hitting 400,000 followers on TikTok | | ChatGPT-4 Marketing Prompt: Develop [number] customer retention strategies that can increase loyalty and drive revenue for our agency's client. Context: Client industry — [client industry here] Target audience — [client's target audience here] Current customer retention efforts — [describe current customer retention efforts here] Inspiration: "[customer retention strategy inspiration one]" "[customer retention strategy inspiration two]" "[customer retention strategy inspiration three]" Implementation guidelines: "[your implementation guidelines here]" | | Copywriting Resource: Here's an infographic I made that went viral on social media yesterday. The Holy Grail of Copywriting Frameworks Never write from scratch again ❌ Use one of these frameworks below to "assemble" your copy. Writing is 10x easier when you do this. | | FREE COPYWRITING CLASS: If you are:
- Making less than $15k per month online
- Not busy today at 7pm EST… He'll show you how to learn copy, find clients, and get them to pay you $2-3k per month for only a couple hours of work per week. | | Email Marketing Resource: Here's a table I made yesterday that also went viral on social media. The table is filled with subject line inspirations tailored for different marketing purposes such as sparking curiosity or creating a sense of urgency. | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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