a campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
I rarely talk about myself in this newsletter, but I'm stoked to share I was just ranked as the #1 ecommerce marketer to follow by Shopify. I'm over the moon about this. You can see the list here. | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Campaign Idea - The Flash Sale Email: - Email Examples:
- The Flash Sale Email Example 1
- The Flash Sale Email Example 2
- Purpose/Context of Email:
Flash sales are one of my favorite ways to make some emergency money for a brand with email. It's value + urgency, and it works every time, as long as you don't do it every week (which some brands do). Make it super quick and limited, and do it like these brands did it so you can make it rain!
Example 1 is from Ruggable. I believe that they did something really cool, which was that they added a "flash sale" element into an abandonment trigger. The person who shared this email with me said that they were looking at the product that they plugged in the email, which is very cool. You can do that dynamically for every customer and then blast it out to everyone who's viewed something in the last 30 days.
Example 2 is from Bulletproof. They did something smart here. They took the urgency element of a flash sale, but they extended out the amount that they'd get paid because it's subscription based. If your business has a one-off/subscription hybrid, try running flash offers to the subscription so that you can get someone excited with some urgency, but they pay you forever. Good job here.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- Surprise! It's a flash sale.
- Flash sale: 24 hours only!
- 30% off for 24 hours only!
- Preview Text Idea:
- Come see what we've got!
- Explore your options here.
- Open for your code! | | Vendor of the Week: The holidays will be here before you know it. That's why I've teamed up with Gorgias AI-utomation to scale up your retention team effortlessly, delight your customers, and drive more sales holiday season.
Why Gorgias AI-utomation is a Game-Changer:
- Accomplish More with Less: Gorgias AI-utomation automates routine requests like Where is my order, Returns/Exchange questions. Handle more inquiries with fewer people.
- Drive more Sales with Always on Reps: Customers expect ⚡ fast, personalized responses. No matter the hour. Always on Live Chat answers customers questions faster driving them to purchase faster.
- Cost-Effective Support: scaling agents for the holidays can be expensive (⏰ +💰). Automate ~30% of your tickets to handle the holiday rush with your current team.
AI is so hot right now, so I negotiated a special deal with Gorgias for you. If you sign up for Gorgias AI-utomation before 9/15, you'll get 2 months free of Gorgias + GorgiasAI.
Don't lose money with a bad CX this holiday season. Learn more here. | | New Podcast Episode: This week Cardinal Mason and I talked about:
- Client acquisition tips (ways that beginners should try to get clients for their agency) - When and how we decided to become entrepreneurs - The most interesting people we've met | | ChatGPT-4 Marketing Prompt: Propose [number] customer acquisition strategies that can reach new audiences and drive sales for our agency's client. Context: Client industry — [client industry here] Target audience — [client's target audience here] Current customer acquisition efforts — [describe current customer acquisition efforts here] Inspiration: "[customer acquisition strategy inspiration one]" "[customer acquisition strategy inspiration two]" "[customer acquisition strategy inspiration three]" Acquisition guidelines: "[your acquisition guidelines here]" | | Copywriting Tip of the Week: If you're doing market research do this: 1) Go to Google
2) Search for your competitors
3) Check the reviews for their products
4) Study the complaints presented in each negative review
5) Solve those complaints with your own product Implement this. Win. | | FREE COPYWRITING CLASS: If you are:
- Making less than $15k per month online
- Not busy today at 7pm EST… He'll show you how to learn copy, find clients, and get them to pay you $2-3k per month for only a couple hours of work per week. | | Copywriting Resource: Here are 55 powerful verbs to help you write more persuasive and compelling copy. Save this: | | No longer want to receive these emails? Unsubscribe.
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