a campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
I rarely talk about myself in this newsletter, but I'm stoked to share I was ranked as the #1 ecommerce marketer to follow by Shopify. I'm over the moon about this! You can see the full list here. | | Happy Wednesday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Campaign Idea - The Free With Purchase Email: - Email Examples:
- The Free With Purchase Email Example 1
- The Free With Purchase Email Example 2
- Purpose/Context of Email:
Free With Purchase is one of my favorite discount structures. It's really the same thing as a BOGO, but we see that some audiences respond better to this framing. Try sending campaigns that look like this and watch the revenue roll in.
Example 1 is from Snuggle Bugz. The way this brand did it, they're selling a flagship product and including a supplementary item for free. The "free" item wouldn't be worth anything if you don't have the flagship item, so it makes sense to include it. They mention an $84 value, even though it probably cost them $12 to make. I dig this.
Example 2 is from Jack Henry. This one is different, because they're actually celebrating something. Get a free gift, BECAUSE we're turning 5. You don't need to do this, but it definitely helps justify why you're doing a sale in order to keep the value of your brand high. Instead of the upsell (like Snuggle Bugz did), they're doing more of a cross-sell which works just as well. Try this out!
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- Free gift when you buy X
- Free gift inside...
- Free with your purchase of X
- Preview Text Idea:
- It's a surprise!
- Check it out.
- It's basically half off. | | Vendor of the Week: The holidays will be here before you know it. That's why I've teamed up with Gorgias AI-utomation to scale up your retention team effortlessly, delight your customers, and drive more sales holiday season.
Why Gorgias AI-utomation is a Game-Changer:
- Accomplish More with Less: Gorgias AI-utomation automates routine requests like Where is my order, Returns/Exchange questions. Handle more inquiries with fewer people.
- Drive more Sales with Always on Reps: Customers expect ⚡ fast, personalized responses. No matter the hour. Always on Live Chat answers customers questions faster driving them to purchase faster.
- Cost-Effective Support: scaling agents for the holidays can be expensive (⏰ +💰). Automate ~30% of your tickets to handle the holiday rush with your current team.
AI is so hot right now, so I negotiated a special deal with Gorgias for you. If you sign up for Gorgias AI-utomation before 9/15, you'll get 2 months free of Gorgias + GorgiasAI.
Don't lose money with a bad CX this holiday season. Learn more here. | | Podcast Episode: Cardinal Mason and I are swamped this week so we're throwing it back to an episode we did last year. Mason said it was "one of the most unique podcasts I've ever done, and super interesting." | | ChatGPT-4 Marketing Prompt: Suggest [number] referral marketing campaign ideas that can incentivize customers to refer new business and drive revenue for our agency's client. Context: Client industry — [client industry here] Target audience — [client's target audience here] Current referral marketing efforts — [describe current referral marketing efforts here] Inspiration: "[referral marketing campaign inspiration one]" "[referral marketing campaign inspiration two]" "[referral marketing campaign inspiration three]" Campaign guidelines: "[your campaign guidelines here]" | | Copywriting Tip of the Week: | | FREE COPYWRITING CLASS: If you are:
- Making less than $15k per month online
- Not busy Thursday at 7pm EST… He'll show you how to learn copy, find clients, and get them to pay you $2-3k per month for only a couple hours of work per week. | | Marketing Tip of the Week: When offering a discount... I've found that showing the % off works better for lower priced items. 10% off a $25 item sounds better than $2.50 off. And showing the $ off works better for higher priced items. $100 off a $1,000 item sounds better than 10% off. | | No longer want to receive these emails? Unsubscribe.
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