a campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
I rarely talk about myself in this newsletter, but I'm stoked to share I was ranked as the #1 ecommerce marketer to follow by Shopify. I'm over the moon about this! You can see the full list here. | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The New Drop Email: - Email Examples:
- The New Drop Email Example 1
- The New Drop Email Example 2
- Purpose/Context of Email:
People are strange, aren't they? They love "stuff", but they REALLY love NEW "stuff". The dopamine from getting is higher than the dopamine from having. Use this and announce your drops like this so you can make tons o' money.
Example 1 is from Stacked Skincare.
Stacked Skincare isn't just dropping new products for their brand, they're dropping new features. This is the announcement of their subscription program, which is the epitome of having "new stuff". New stuff every month? Sign me up. There are a lot of people that aren't huge fans of subscription programs, but if you announce it like this, the excitement will get people hooked. Try it!
Example 2 is from Lunya.
If you're a fan of this newsletter, you know that I absolutely love Lunya because of emails like this. I think they have the best copy in the game, and they make everything sound so lux. The alternative of a whole new drop is just adding new styles of a fan favorite, which is what they did with Washable Silk. I know that they crush with emails like this, so try to emulate the Lunya energy in your drop campaigns.
- Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Ideas:
- We just dropped THIS
- This new drop is for YOU
- New stuff is HERE
- Preview Text Ideas:
- Come and see...
- You excited?
- And we can't wait to show you. | | Vendor of the Week: The holidays will be here before you know it. That's why I've teamed up with Gorgias AI-utomation to scale up your retention team effortlessly, delight your customers, and drive more sales holiday season.
Why Gorgias AI-utomation is a Game-Changer:
- Accomplish More with Less: Gorgias AI-utomation automates routine requests like Where is my order, Returns/Exchange questions. Handle more inquiries with fewer people.
- Drive more Sales with Always on Reps: Customers expect ⚡ fast, personalized responses. No matter the hour. Always on Live Chat answers customers questions faster driving them to purchase faster.
- Cost-Effective Support: scaling agents for the holidays can be expensive (⏰ +💰). Automate ~30% of your tickets to handle the holiday rush with your current team.
AI is so hot right now, so I negotiated a special deal with Gorgias for you. If you sign up for Gorgias AI-utomation before 9/15, you'll get 2 months free of Gorgias + GorgiasAI.
Don't lose money with a bad CX this holiday season. Learn more here. | | Podcast Episode: In this episode, Cardinal Mason and I discuss: - DTC Fallen Angels
- Hormozi: Is Saturation Really a Thing?
- Software Tools We Can't Live Without | | ChatGPT-4 Marketing Prompt: Develop [number] affiliate marketing campaign ideas that can drive traffic and increase sales for our agency's client. Context: Client industry — [client industry here] Target audience — [client's target audience here] Current affiliate marketing efforts — [describe current affiliate marketing efforts here] Inspiration: "[affiliate marketing campaign idea one]" "[affiliate marketing campaign idea two]" "[affiliate marketing campaign idea three]" Campaign guidelines: "[your campaign guidelines here]" | | Copywriting Resource of the Week: The content lifecycle represents the stages that content goes through from initial idea generation to eventual archiving or updating. I made this table that describes each phase of the content lifecycle, along with the associated activities, tools often used, and potential metrics to measure success. | | FREE COPYWRITING CLASS: If you are:
- Making less than $15k per month online
- Not busy TONIGHT at 7pm EST… He'll show you how to learn copy, find clients, and get them to pay you $2-3k per month for only a couple hours of work per week. | | Marketing Resource of the Week: I made this table that outlines the customer journey stages, along with the channels, tactics, and content types suitable for each. | | No longer want to receive these emails? Unsubscribe.
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