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Next week I'm doing a free workshop on how to grow your email list through social media. Register for free. | | Happy Monday, I hope you had a great weekend!
Today's Must Read Content Piece: There are five stages in the customer's journey. 1) Awareness 2) Consideration 3) Purchase 4) Retention 5) Referral | | Sponsor of the Week: Next week I'm doing a free workshop where I'll teach you how to grow your email list from social media. I've grown this newsletter to 100,000+ subscribers on the back of my social channels. And helped tons of others do the same. More specifically, I'll be covering: - The power of email and social media when paired together
- Real-time client results and their overall outcome
- The fundamentals of social media for list-building
- A breakdown of LinkedIn and Twitter(X) features that support your email growth
- Tactical tips and so much more!
| | Copywriting Tip of the Week: | | Before you start writing… Create a skeleton of how your copy should look, for example: 1) Headline 2) Lead 3) Body copy 4) First CTA 5) Guarantee 6) Urgency 7) Second CTA Then just fill each section. Writing copy is 10x easier if you do this. | | What's Happening in the Paid Media World CPMs are skyrocketing. As budget consolidates off other platforms and onto Meta, performance everywhere begins to slip. For the first time, Meta breaks 70% budget share of the performance marketing brands in our network. Dark portents for a brutal Q4 to come. TikTok CPMs shot up more than 11%, the latest in a trend of sliding TikTok performance we're hearing on the street. People are wisening up. TikTok is the ultimate Q4 strategy and brands are recognizing it's potential. Is the ad auction getting crowded? Google and YouTube both suffered a dip in performance last week. This is one of those that's impossible to diagnose. But know if your numbers weren't looking good, you are not alone. | | Real World Copywriting Example: How can I create FOMO without being inauthentic? I found an example that just does that. It turns nice-to-have to must-have. It uses guilt the right way. Credit: Aazar Shad | | Newsletters of the Week: 1/ Get UNSTUCK by Pat Flynn: - Are you ready to get Unstuck?
- With their free 5-minute weekly newsletter, they'll connect you with what's working for creator entrepreneurs just like you, and Pat will share a story—and something you can try right away—designed to help you overcome and obstacle and get unstuck.
- Join the over 127k subscribers who are getting Unstuck.
Subscribe for free with 1-click. | | 2/ Building Better Teams: - A free newsletter that teaches the art of building connected and successful teams — remotely or in the office.
- Tobias has been building successful teams — with a people-first mindset — for almost 20 years. And he shares the practical tools and frameworks that work, remotely or in the office!
- Join world-class founders and leaders for this free newsletter, sent out 2x per month.
Subscribe for free with 1-click. | | Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 73,905
- Subject Line: 31 email marketing tips
- Preview Text: That will teach you to make money in less than 5 minutes
- Open Rate: 45.60%
- CTR: 1.50%
| | Have a great week and make sure to send some emails! - Chase Before you go, here are two ways we can work together: 1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form.
2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service.
P.S. Here's my Twitter thread of the week:
| | No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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