THIS IS ONE OF YOUR GREATEST TOOLS IN EMAIL MARKETING ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Tuesday!
Today's Must Read Content Piece:
Ever wondered why your favorite movie or book is so captivating?
It's because of storytelling! And guess what? It's not just for the big screen or bestselling novels. It's also one of your greatest tools in email marketing. | | Sponsor of the Week: With strategic advice from ecommerce experts, data-driven insights from top DTC brands, and actionable ways to boost your business' AOV and LTV, Rebuy's playbook is your guide to profitable shores. | | Copywriting Tip of the Week: | |
Switch technical terms for benefits: - Portable media player → 1000 songs in your pocket
- Waterproof phone case → Stress-free pictures at the beach
- 25 GB of cloud space → All your files in one place People don't buy technical terms. They buy benefits.
| | Second Copywriting Tip of the Week: | |
Make your Calls-to-action specific. "Buy now" → "Get instant access + lifetime updates" "Sign up" → "Get weekly value-packed emails" "Join today" → "Join 1,920 other marketers inside" More specific = more clicks = more $$$. P.S. Thank you to my friend Sachin for designing the visual for me below. | | Email Marketing Tip of the Week: | |
A/B testing is a must. Here are some things you can test in your emails: - Subject line
- Preview text
- Format
- Imagery
- Offers
- CTAs
- Sending times
- Sending days You can't improve what you don't test. | | Newsletters of the Week:
1/ Remote Source:
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The #1 source of content for remote workers: news, companies hiring, product deals, workplace trends, management advice, updates from the biggest remote job board in the world, and more. Work Remote, Live Free.
Subscribe for free with 1-click. | |
Hire Freelance Marketers:
I'm seeing many companies hire freelance marketers ahead of Q4. Why? Everyone is looking for high-quality, flexible marketing help ASAP! My friends at MarketerHire (I'm a proud ambassador) are helping these companies vet and hire top marketing talent in record-breaking times. | |
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Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 75,483
- Subject Line: The 9 most important EMAIL rules
- Preview Text: Lessons from making over $150M+ in email revenue for clients
- Open Rate: 48.70%
- CTR: 1.20%
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Have a great week and make sure to send some emails! - Chase
Before you go, here are two ways we can work together:
1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form.
2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service.
P.S. Here's my Twitter thread of the week:
| | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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