an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Next month, I'm doing a virtual talk at DTCx. It's going to be awesome!
You can register here for free to catch my talk + other great talks too. | | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Answering Q's Email: - Email Examples:
- The Answering Q's Email Example 1
- The Answering Q's Email Example 2
- Purpose/Context of Email:
When I say "answering questions", what I really mean is "handling objections". And that's what your customers mean, too. One of the best things you can do for sales is to make sure that your value props are completely clear. Customers also value transparency, so don't keep anything locked up. Do it like this:
Example 1 is from Olipop. This brand really knows who they're marketing to. They sent this email to give a look into their margins, so no one feels ripped off. I think this is awesome. People don't wanna reveal numbers because they think they shouldn't, but Olipop proves that it actually HELPS.
Example 2 is from Skinceuticals. This brand actually has medical professionals in-house, and they built an email around that. Doctors answering questions on behalf of the brand is such a great strategy and I highly recommend that if you have a product like that. I've seen this work for some of our brands at the agency and it always crushes. Adding that extra layer of trust is crucial for getting people to buy.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- All your Qs just got A'd!
- Wondering about how we do what we do?
- {name}, we have answers.
- Preview Text Idea:
- Check this out.
- We explain everything.
- Just for you. | | Upcoming Virtual Event:
I'm excited to speak at DTCx6 Global from on October 11-12, 2023 — featuring speakers from North America, EMEA, and APAC regions.
DTC executives know the competition is fiercer than ever. And with technology evolving at breakneck speeds, staying flexible and adaptive in the online marketplace is non-negotiable. This is why we're focusing on key opportunity areas for DTCx6 Global, including AI and Automation, which are game-changers for DTC brands. DTCx6 is the place to be if you want to gain practical knowledge to boost your ROI, build relationships with like-minded individuals, and remain ahead of the curve. I and other experts will help you differentiate the fads from the genuine eCommerce trends that drive business growth today. Reserve your free seat today. | | Podcast Episode:
In this episode, Cardinal Mason and I discuss:
- Our Biggest Early Entrepreneur L's
- Our Favorite Business Movies (and why)
- Business Updates (Mason Had a Record Month!) | | ChatGPT-4 Marketing Prompt:
Generate [number] community building ideas that can create a loyal customer base and drive sales for our agency's client. Context: Client industry — [client industry here] Target audience — [client's target audience here] Current community building efforts — [describe current community building efforts here] Inspiration: "[community building idea one]" "[community building idea two]" "[community building idea three]" Implementation guidelines: "[your implementation guidelines here]" | | Copywriting Tip of the Week:
Copywriting isn't just about selling a product. It's also about selling emotions: - Love
- Pride
- Happiness
- Excitement
- Exclusivity
- Luxury
- Appreciation People buy the emotional part of products. | | Real World Copywriting Example:
Create a New Dynamic Avoid words like "better" or "improved." Those words don't convey transformative experiences. They show incremental progress. Would you rather have a: • "Improved" payroll software or a: • "Transformative" payroll software
| | Hire Freelance Copywriters:
If you own a business and you're looking to hire a copywriter:
My team at Copy MBA will connect you with one of our dozen-plus, highly trained, and vetted copywriters for FREE to help you grow your business.
| | Email Marketing Tip of the Week:
Most devices will only show 60 characters of the subject line. So, keep your subject line length below that number. If you need to include more information, use the preview text. That's an extra 35-40 characters. | | Hire Freelance Marketers:
I'm seeing many companies hire freelance marketers ahead of Q4.
Why? Everyone is looking for high-quality, flexible marketing help ASAP! My friends at MarketerHire (I'm a proud ambassador) are helping these companies vet and hire top marketing talent in record-breaking times. | | Newsletter of the Week: Actionable tips for freelancers to grow 6-figure businesses without sacrificing their freedom. | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
No comments:
Post a Comment