an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Community Email: - Email Examples:
- The Community Email Example 1
- The Community Email Example 2
- Purpose/Context of Email:
Community is truly what makes a brand, a brand. Without having some level of commonality in your audience, you're just a product. The thing that makes it sticky is the people and the relationships that your audience forms with one another inside this community. Send emails like this that'll plug your community and build it up both in terms of quantity and quality.
Example 1 is from Prose. For this one, they talk about how they're giving back to their customers in the form of charitable contributions to affected people. When 90% of your audience is feeling the pressure of something (poverty, homelessness, assault, mistreatment), it's important to say something. As a brand, this is such a great move and I hope that more people will do something similar. If you do, a campaign like this will help you a ton.
Example 2 is from Rootine. This type of group is so great for your product. It adds a level of commitment to your audience which is rare for DTC. Getting people into a Facebook Group, Discord, etc, is an extra layer of involvement that is almost a necessity in this market. You can't have one-time purchasers and be profitable anymore. You have to go deeper, just like Rootine.
- Segment(s):
- Your engaged segment
- Subject Line Idea:
- Our contribution to the community
- The brand community just got stronger
- Join us in our FB Group!
- Preview Text Idea:
- We've been called to help.
- We couldn't do it without you.
- Thousands just like you | | Sponsor of the Week:
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✔️ Empowerment in CX: Transforming customer service into a powerful business tool. But that's not all: Gorgias has partnered up with Zoe Kahn to give away 5 CX Audits. | | Podcast Episode:
In this episode, Chase Dimond and Cardinal Mason discuss: - Why Chase Thinks Everyone Should Golf
- The Ethics of Selling Courses
- Principles to Follow When Scaling Hard | | ChatGPT-4 Marketing Prompt:
Suggest [number] customer segmentation strategies that can help our agency's client personalize their marketing efforts and increase engagement. Context: Client industry — [client industry here] Target audience — [client's target audience here] Current customer segmentation efforts — [describe current customer segmentation efforts here] Inspiration: "[customer segmentation strategy one]" "[customer segmentation strategy two]" "[customer segmentation strategy three]" Segmentation guidelines: "[your segmentation guidelines here]" | | Copywriting Tip of the Week:
How to write high-converting copy: Headline → Outrageous claim
Lead → Engaging story
Body → State benefits/features
FAQ → Objection handling
CTAs → Stress the value
P.S. → Second chance to buy Simple, not easy. | | Marketing Tip of the Week:
Marketing 101: The less it feels like marketing, the more it sells.
| | Hire Freelance Copywriters:
If you own a business and you're looking to hire a copywriter:
My team at Copy MBA will connect you with one of our dozen-plus, highly trained, and vetted copywriters for FREE to help you grow your business.
| | Newsletters of the Week: Discover what's next. The world's biggest ideas, disruptive trends, most exciting early stage companies and groundbreaking entrepreneurs. | | The biggest stories across the globe in 100 words or less. Read by 100k+ intellectually curious subscribers, daily. | | Hire Freelance Marketers:
I'm seeing many companies hire freelance marketers ahead of Q4.
Why? Everyone is looking for high-quality, flexible marketing help ASAP! My friends at MarketerHire (I'm a proud ambassador) are helping these companies vet and hire top marketing talent in record-breaking times. | | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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