an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
On Tuesday, I spoke at an in-person event that 300 people attended. And people LOVED MY TALK! With that said, I'm excited to share I'm doing a free virtual talk next month that you'll love! REGISTER HERE FOR FREE.
| | Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Advertorial/Blog Email: - Email Examples:
- The Advertorial/Blog Email Example 1
- The Advertorial/Blog Email Example 2 - Purpose/Context of Email:
Most people see blogs as just an SEO play, but it's a great opportunity to do sales in the long form. That's why you see these awesome DTC brands start blogs. Send traffic via email, just like this.
Example 1 is from Disco. This one is kind of a clever way to plug a blog, because they're very upfront that it's kind of an old medium to relay information. But so is email! And it still works! Disco's blogs are all sales-focused and really help you make a purchasing decision amidst all of the competition in the skincare space.
Example 2 is from Doe Lashes. This is definitely more of a community/brand building play instead of a sales play based on how they pitch it in the email, and I think that's awesome. Encouraging people to explore more into the world of lashes and make better decisions means that your brand will win every time. Love it. - Segment(s):
- Your engaged segment - Subject Line Idea:
- Who let us have a blog?
- Did you know we had a blog?
- {brand} in the long form - Preview Text Idea:
- Let us teach you something.
- Just dropped.
- Read all about it. | | My Upcoming Talk: On Tuesday, I had the privilege of speaking at Commerce Roundtable in San Diego with 300 amazing attendees. The talk went so well that it re-energized me about speaking at events. I've done 50+ talks over the past few years and was feeling burnt out. But now I'm back and have something great planned for you. I'll be doing a free virtual talk next month that you don't want to miss! I'll be bringing the heat on all things email marketing and copywriting. What's more, everyone who registers will get a special freebie from me. I've compiled 100 marketing ChatGPT-4 prompts that my team and I use. And everyone who registers (it's free), will receive it for free. Note: I'll send it out within a day or two of the event ending next month. That's when I'll have the final list of people who registered.
| | Podcast Episode: In this episode, Chase Dimond and Cardinal Mason discuss: - Why Chase Thinks Everyone Should Golf - The Ethics of Selling Courses - Principles to Follow When Scaling Hard | | ChatGPT-4 Marketing Prompt: Generate [number] content distribution ideas that can increase content visibility and reach for our agency's client. Context: Client industry — [client industry here] Target audience — [client's target audience here] Current content distribution efforts — [describe current content distribution efforts here] Inspiration: "[content distribution idea one]" "[content distribution idea two]" "[content distribution idea three]" Distribution guidelines: "[your distribution guidelines here]" | | Copywriting Resource of the Week: Here are 6 copywriting techniques you can leverage for your sales pages. | | Marketing Resource of the Week: Here are 6 storytelling elements you can leverage to make your marketing campaigns more engaging and memorable. | | Hire Freelance Copywriters: If you own a business and you're looking to hire a copywriter: My team at Copy MBA will connect you with one of our dozen-plus, highly trained, and vetted copywriters for FREE to help you grow your business. | | Newsletters of the Week: The Rebel Newsletter helps writers strengthen their writing and creative practice, navigate the publishing world, and turn their art into an act of rebellion. | | The Podcast Prep newsletter provides applicable information each Tuesday afternoon which you can use to set your podcast up for success. | | Hire Freelance Marketers: I'm seeing many companies hire freelance marketers ahead of Q4. Why? Everyone is looking for high-quality, flexible marketing help ASAP! My friends at MarketerHire (I'm a proud ambassador) are helping these companies vet and hire top marketing talent in record-breaking times. | | No longer want to receive these emails? Unsubscribe. Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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