"A good email that no one opens is no longer a good email." ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Monday!
Today's Must Read Content Piece:
"A good email that no one opens is no longer a good email." (These can help take your open rates up to 40%+). | | Email Marketing Tip of the Week: | |
Email marketing works like a funnel: First you give something for free. Then, you educate them. After that, you present your product. Then, you convince them to buy. Finally, you make them buy again. It becomes 10x easier when you look at it like this. | | Copywriting Tip of the Week: | |
Every part of your copy has a purpose: Headline → gets their attention
Lead → draws them in
Body copy → presents the offer
Testimonials → provide social proof
Guarantee → reverses risk
CTA → gets them to take action Nail these of all, and you'll make money. | | Sponsor of the Week:
I've noticed a trend over the past 6 to 12 months.
All my smart marketer friends with full-time jobs started freelancing on the side. And more than half of them have left their full-time jobs to freelance full-time. These are marketers I tried to recruit to work for me full-time in the past who never wanted to leave their high-paying jobs. And all of a sudden, they got the taste of freedom and bounced insanely quickly from those same jobs. The good news is I've now been able to hire them part-time as freelancers. And you can hire best-in-class freelance marketers just like them, on a part-time basis. My go-to platform for hiring these incredible marketers is MarketerHire. And trust me, I've hired dozens of freelancers over the past few years with varying degrees of success. So when I started using MarketerHire, there was no turning back. They make it so easy! Whether you're looking for a freelance email marketer or media buyer or creative strategist, MarketerHire can help you hire these types of people in record-breaking time. | | Marketing Tip of the Week: | |
The art of marketing is subtle. It whispers, it doesn't yell. It's a nudge, not a shove. It's being present without overstaying your welcome. | | Email Marketing Meme of the Week: | |
"Nice looking email, let's see how well it converted." | |
Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 46,569
- Subject Line: most people SUCK at writing headlines
- Preview Text: here are 8 headline MISTAKES that hurt your conversions (and how to fix them)
- Open Rate: 55.00%
- CTR: 1.40%
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Have a great week and make sure to send some emails! - Chase
Before you go, here are two ways we can work together:
1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form.
2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service.
P.S. Here's my Thread of the Week:
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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