here are 8 headline MISTAKES that hurt your conversions (and how to fix them): ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Monday! Today's Must Read Content Piece: A good headline is crucial for your copy to convert well. Yet, most people SUCK at writing headlines. | | Sponsor of the Week: I've noticed a trend over the past 6 to 12 months. All my smart marketer friends with full-time jobs started freelancing on the side. And more than half of them have left their full-time jobs to freelance full-time. These are marketers I tried to recruit to work for me full-time in the past who never wanted to leave their high-paying jobs. And all of a sudden, they got the taste of freedom and bounced insanely quickly from those same jobs. The good news is I've now been able to hire them part-time as freelancers. And you can hire best-in-class freelance marketers just like them, on a part-time basis. My go-to platform for hiring these incredible marketers is MarketerHire. And trust me, I've hired dozens of freelancers over the past few years with varying degrees of success. So when I started using MarketerHire, there was no turning back. They make it so easy! Whether you're looking for a freelance email marketer or media buyer or creative strategist, MarketerHire can help you hire these types of people in record-breaking time. | | Email Marketing Tip of the Week: | | Send a "Customer of the Month" email every now & then. In it, mention: >> Who they are >> How they discovered your brand >> What products they bought >> Their opinions about your products This celebrates customers and helps you build a stronger community. | | Copywriting Tip of the Week: | | Forget what your English teacher taught you. Start your sentences with words like: - Or - So - And - But - Also This will help you write choppier, punchier, more engaging copy. | | Email Marketing Meme of the Week: | | Focus on the metric that matters the most. | | Newsletter Transparency: Here are my newsletter stats from last week: - Recipients: 48,821
- Subject Line: Subject lines get the open, but stories get the sale
- Preview Text: Here's how to blend psychological triggers with storytelling for high-converting emails that'll increase both your open rate and conversion rate
- Open Rate: 53.90%
- CTR: 1.10%
| | Have a great week and make sure to send some emails! - Chase Before you go, here are two ways we can work together:
1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form.
2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service.
P.S. Here's my Thread of the Week:
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