Steal this to improve your conversions ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Cyber Monday!
Today's Must Read Content Piece:
My agency has generated $150+ million in email revenue for our clients. The key? | | Email Marketing Tip of the Week: | |
Record the date someone made their first purchase. Next year, on that date, send an "Anniversary" email. In it, give them a discount to commemorate the occasion. Easy way to drive some sales. | | Copywriting Tip of the Week: | |
Struggling with your headline? Use the "3-colon" formula. >> Main benefit
>> Main feature
>> Main objection One sentence for each. Example: "Clean shave. No batteries. No cuts." | | Sponsor of the Week:
I currently own and operate 4+ businesses that do a combined 8+ figures per year in revenue.
Knowing what I know now, here's my hiring strategy for greater efficiency and profitability: Initially, I only hired full-time employees in the U.S. simply because I knew no different. This approach, though effective, proved costly. Expanding our hiring to Canada, Mexico, India, the Philippines, and other countries significantly boosted productivity and profitability due to diverse time zones and wage variations. And more recently, I've shifted towards hiring more freelancers and contractors. This change has been crucial, offering flexibility and scalability, especially for roles outside my agency. I prefer paying a higher hourly rate for shorter, more efficient work periods, with the goal of rapid, smooth progress. Finding such talent was challenging until I discovered MarketerHire, which has become indispensable for finding top freelance marketing talent. They provide on-demand, vetted professionals, and now also offer overseas marketing, design, and sales assistants. I strongly recommend exploring MarketerHire for your hiring needs. | | Marketing Tip of the Week: | |
Effective marketing doesn't interrupt the consumer's day; it seamlessly integrates into it. It's about being the answer they didn't know they were searching for. | | Email Marketing Meme of the Week: | |
Black Friday summarized in a meme. | | Must Read Newsletters:
1/ Nik Sharma's DTC Newsletter:
- Nik is a personal friend of mine and the goat for all things DTC. His newsletter is no exception. One of the best newsletters in the game.
- A marketing newsletter with real, tactical advice. Every Sunday I send out golden nuggets of DTC knowledge. Get smarter in 5 minutes today!
Subscribe for free with 1-click. | |
Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 64,010
- Subject Line: 7 quick tips to get more people to open your emails
- Preview Text: "A good email that no one opens is no longer a good email."
- Open Rate: 46.60%
- CTR: 1.10%
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Have a great week and make sure to send some emails! - Chase
Before you go, here are two ways we can work together:
1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form.
2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service.
P.S. Here's my Thread of the Week:
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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