to help you retain your holiday shoppers and turn them into loyal customers ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Monday!
Today's Must Read Content Piece:
You sent a boatload of emails for Black Friday Cyber Monday (BFCM) and hopefully acquired A TON of new customers. But now what? It's time to build relationships with these new customers! Read the 14 post-BFCM email marketing tips here. | | Email Marketing Tip of the Week: | |
Planning to launch a product? Send these five emails: 1) A week before (hyping)
2) 3 days before (teaching)
3) A day before (reminding)
4) On the day (launching)
5) A few days later (reminding) This will maximize the number of opens, clicks, and purchases you get. | | Copywriting Tip of the Week: | |
For every claim, present data. For every feature, present a benefit. For every doubt, present a testimonial. For every objection, present a selling point. For every interaction, present a call-to-action. This is how you write high-converting copy. | | Sponsor of the Week:
I currently own and operate 4+ businesses that do a combined 8+ figures per year in revenue.
Knowing what I know now, here's my hiring strategy for greater efficiency and profitability: Initially, I only hired full-time employees in the U.S. simply because I knew no different. This approach, though effective, proved costly. Expanding our hiring to Canada, Mexico, India, the Philippines, and other countries significantly boosted productivity and profitability due to diverse time zones and wage variations. And more recently, I've shifted towards hiring more freelancers and contractors. This change has been crucial, offering flexibility and scalability, especially for roles outside my agency. I prefer paying a higher hourly rate for shorter, more efficient work periods, with the goal of rapid, smooth progress. Finding such talent was challenging until I discovered MarketerHire, which has become indispensable for finding top freelance marketing talent. They provide on-demand, vetted professionals, and now also offer overseas marketing, design, and sales assistants. I strongly recommend exploring MarketerHire for your hiring needs. | | Copywriting Visual of the Week: | |
Great copywriting doesn't just communicate; it captivates. It's about creating a narrative so compelling that the reader feels part of the story. | | Email Marketing Meme of the Week: | | Must Read Newsletters:
1/ Nik Sharma's DTC Newsletter:
- Nik is a personal friend of mine and the goat for all things DTC. His newsletter is no exception. One of the best newsletters in the game.
- A marketing newsletter with real, tactical advice. Every Sunday I send out golden nuggets of DTC knowledge. Get smarter in 5 minutes today!
Subscribe for free with 1-click. | |
Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 73,819
- Subject Line: My 9-step protocol to writing high-converting copy
- Preview Text: Steal this to improve your conversions
- Open Rate: 44.50%
- CTR: 1.10%
| |
Have a great week and make sure to send some emails! - Chase
Other links: - This Friday, a company I advise is doing a lunch and learn on how to identify high-intent anonymous site visitors, even without form submissions or opt-in (fully compliant in the US). Register for free.
- A company I work with, Feel, put together an awesome (free) report analyzing how 86 leading ecommerce brands handled sales questions. Download the report for free.
- I was just featured in the WGMI newsletter. They shared the framework I used to grow my personal income. Read it here.
Before you go, here are two ways we can work together:
1. If you own/run an ecommerce brand and are looking for a best-in-class email marketing agency, please fill out this form.
2. If you want to grow your LinkedIn following, here's some info on my LinkedIn Growth Service.
P.S. Here's my Thread of the Week:
| | No longer want to receive these emails? Unsubscribe.
Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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