an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Press Email: - Email Examples:
- The Press Email Example 1
- The Press Email Example 2
- Purpose/Context of Email:
Press emails are the final boss of social proof that your "haters and doubters" have to defeat. When you shout out a well-known press outlet in your emails, you're telling your audience that there is NO reason that they shouldn't trust you. This is especially helpful if you're a new brand or you're selling a product that hasn't been "proven" yet. Here are two solid examples:
Example 1 is from Omsom. It's not mobile optimized or designed as well as some of our other favorite brands, but this content is great. I love the comic style, and it was a creative way to show off that CNN and The Food Network have co-signed them. This brand did exactly what I'd prescribe to them. They're not a traditional DTC-type product, so they need some extra proof to show people that they can be trusted. This campaign was a great example of this.
Example 2 is from Recess. Their emails are SO well done, and I rave about them all the time. This campaign is no different. Some big names in media wrote about them, and they combined this with a 10% off discount. Quick teachable moment: this email is an absolute ace. They combined two solid techniques to create an insane email. If you ever want an email to crush like this one (probably) did, combine a discount + social proof, or a discount + press, or a discount + a story, etc. A discount on its own is fine, but having a reason for a discount (another aspect that can share the spotlight with the discount) is what'll make an email REALLY resonate. Take this lesson from Recess.
- Segment(s):
- Your Engaged Subscriber Segment
- Subject Line Idea:
- The news is not fake this time...
- Breaking news...
- CNN said WHAT about us?
- Preview Text Idea:
- This is as real as it gets.
- Literally. We broke the news.
- We can't believe it. | | Sponsor of the Week: | If you're like me, you're likely using these next few slower weeks for the holidays to prepare for Q1 and 2024 as a whole. This is honestly my favorite time of the year. While everyone else is slowing down, I'm speeding up. It's all about reflecting on the good and the bad from 2023 and working on doubling on the good while fixing and updating the bad. One big thing I'm leaning into right now is trying to line up as many talented people to work with starting in Q1. There are an insane amount of opportunities on my plate, and now it's just a matter of getting the right people into the right seats to get the tasks at hand done as quickly and efficiently as possible. I'm doing most of my hiring through MarketerHire for both freelance marketer and marketing assistant-type roles. I'm a huge believer in focusing on high-leverage tasks and offloading everything else. So whether you need an email marketer, a marketing or design assistant, or some paid search and social help, the list goes on. Check out how MarketerHire can set you up with the best in the business in record time. | | | Marketing Visual of the Week: True marketing is not about disguising your message. It's about framing it in such a way that it becomes a mirror in which the customer sees their own aspirations reflected. | | Marketing Rant of the Week: Marketing isn't just about the stuff you sell. It's also about: - The stories you tell
- The people you help
- The value you provide
- The problems you solve
- The relationships you create There's so much more to it than just money. | | Email Marketing Metrics 101: | | ChatGPT-4 Marketing Prompt:
Develop [number] digital marketing campaigns that can reach new customers and drive sales for our agency's client. Context: Client industry — [client industry here] Target audience — [client's target audience here] Current digital marketing efforts — [describe current digital marketing efforts here] Inspiration: "[digital marketing campaign one]" "[digital marketing campaign two]" "[digital marketing campaign three]" Campaign guidelines: "[your campaign guidelines here]" By the way, here's an awesome prompt for 10 user acquisition strategies tailored specifically for a quick turnaround to help attract your first paying customers. | | Hire Freelance Copywriters:
If you own a business and you're looking to hire a copywriter:
My team at Copy MBA will connect you with one of our dozen-plus, highly trained, and vetted copywriters for FREE to help you grow your business.
| | One More Important Link: - This company called Zipchat which I mentioned on Monday is crushing it for hundreds of Shopify and Shopify Plus brands. It's the only 100% AI-powered chat that turns visitors into high-spending buyers. Learn more here.
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