an email campaign idea, new podcast episode, chatgpt prompt and more ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Thursday! Here's what I'm seeing regarding email marketing and copywriting this week. This edition is full of tips and resources. So without further ado, let's dive in: | | Email Campaign Idea - The Custom Bundles Email: -
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Purpose/Context of Email:
Allowing your customers to create their dream bundle — especially with a discount — is such a fun way to boost your AOV. Bundles are an awesome way to get more product out the door than normal, but when brands set the parameters for a bundle, customers may not convert if there's something in there that they don't want or need. Do it like this instead.
Example 1 is from Liquid IV. I dig this email for a couple of reasons. First, the design is awesome and clean af. Love it. Secondly, Liquid IV's product lends itself well to bundling it up and stocking your shelves at home with as much of it as possible. The only thing I'm not a fan of is that they don't tell you what BYOB means in this context. I'm 99% sure it means "build your own bundle", but it could be anything, lol. Make sure you're incredibly clear in your emails and don't use acronyms that could be misunderstood for something else. An all-round good email though! Example 2 is from Boll & Branch. This email isn't as creative in terms of design as the last one, but it's incredibly clear what the customer is supposed to do. I love when brands do a step-by-step walkthrough of what to do when they visit the site. It makes it so much easier on the customer because you always have to assume that they have less information than you. The simpler your copy/design is, the more likely they are to convert. Love it.
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Segment(s):
- Your Engaged Subscriber Segment
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Subject Line Idea:
- BYOB (Build Your Own Bundle)
- Get creative at a discount!
- Custom bundles for 48 hours.
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Preview Text Idea:
- Pick and choose your faves!
- 20% off whatever you choose!
- Get in and save!
| | Sponsor of the Week: | If you're like me, you're likely using this last slow holiday week to prepare for Q1 and 2024 as a whole. This is honestly my favorite time of the year. While everyone else is slowing down, I'm speeding up. It's all about reflecting on the good and the bad from 2023 and working on doubling on the good while fixing and updating the bad. One big thing I'm leaning into right now is trying to line up as many talented people to work with starting in Q1. There are an insane amount of opportunities on my plate, and now it's just a matter of getting the right people into the right seats to get the tasks at hand done as quickly and efficiently as possible. I'm doing most of my hiring through MarketerHire for both freelance marketer and marketing assistant-type roles. I'm a huge believer in focusing on high-leverage tasks and offloading everything else. So whether you need an email marketer, a marketing or design assistant, or some paid search and social help, the list goes on. Check out how MarketerHire can set you up with the best in the business in record time. | | | Copywriting Visual of the Week: The essence of great copywriting lies in its ability to simplify complexity. It's about delivering a clear, compelling message that cuts through the noise. | | Copywriting Tip of the Week: Struggling to write copy? - Do some research on your target
- Write down their pains/desires/objections
- Lead with the pains
- Transition into their desires
- Handle their objections
- Present your product
- Call them to action
Simple, not easy. | | Podcast Episode of the Week: This week Cardinal Mason and I discussed: - Our Wins of 2023
- Our Losses of 2023
- Our Goals for 2024
| | Marketing Resource of the Week: Here's a table with 7 storytelling techniques you can use in your marketing: | | ChatGPT-4 Marketing Prompt:
Suggest [number] SMS marketing strategies that can increase customer engagement and drive conversions for our agency's client. Context:
Client industry — [client industry here]
Target audience — [client's target audience here]
Current SMS marketing efforts — [describe current SMS marketing efforts here] Inspiration:
"[SMS marketing strategy one]"
"[SMS marketing strategy two]"
"[SMS marketing strategy three]" Marketing guidelines:
"[your marketing guidelines here]" | | Hire Freelance Copywriters:
If you own a business and you're looking to hire a copywriter:
My team at Copy MBA will connect you with one of our dozen-plus, highly trained, and vetted copywriters for FREE to help you grow your business.
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