Dear Chase,
Hope you're doing well around this time of year.
Hope the wife and kids are feeling the Christmas spirit, and I hope you're ready to put your Santa suit on and spoil everyone.
All of my entrepreneur friends are freaking out right now.
Unless you're in ecom, you're probably realizing that business has slowed to a halt recently.
Services and info-products are not typically on people's Christmas list, so nobody's buying that kind of stuff.
It's just a down period where there's no new business coming in.
Some people are trying to fight it. Some people are pushing harder than ever to try and squeeze out sales to no avail. They're just burning their audience.
Some people are sitting back and doing absolutely nothing, which is also not good, because you don't wanna lose all of your momentum.
I think there's a balance here that I've been telling everyone about.
And it's the concept of perfecting your product.
This generation of entrepreneurs has this run-and-gun approach to business, where they build an MVP (minimum viable product) and just start ripping it.
They don't spend too much time honing their craft before taking it to market and selling it.
And you can still make money that way. There's nothing really wrong with that.
But in this holiday downtime, you should spend ALL of your working hours perfecting your craft.
The reasons for that are:
- There's nothing else to do. You really have no other choice.
- It increases your conviction in your sales and marketing.
When you sell, it's not really about the words you say. It's about how you say them.
Some people are able to talk about their product with such legendary conviction because they believe there is NO better option for their customer.
They know that the customer in front of them simply can't find a competitor that can offer them more for less money.
That is an essential part of sales. And that's why some people make billions, and some make zero.
So, in the downtime between now and January 5th (ish), you should be perfecting your product so that you have 10x more conviction when the new year comes.
How do you do that?
Learn supplementary skills.
Hire more people for fulfillment.
Dial in your funnel.
Add features.
Anything but selling.
Copywriters can challenge themselves to write long-form copy every day and keep getting better.
Or they can brush up on their email marketing skills.
Or they can learn SEO, media buying, and SMS.
Or they can figure out how to make their website better.
Anything but outreach.
Same for SaaS, info, and agencies.
'Tis the season to perfect our products.
Curious to know if you're on the same wave, Chase.
Chat next week!
Yours truly,
Alex.
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