BECAUSE most email lists are "unhealthy" ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Tuesday — I hope you and yours had a great 3-day holiday weekend!
Today's Must Read Content Piece:
We've managed 100's of email lists and audited 100's more. Most email lists we audit are "unhealthy." | | Email Marketing Tip of the Week: | |
How to turn a subscriber into a customer:
- Welcome Emails Highlighting Benefits: Tailor these emails to the subscriber's interests or recent interactions.
- Problem Identification Email: Don't just present a problem; empathize with the subscriber's pain points to build a connection.
- Step-by-Step Solution Email: Make your step-by-step solution clear and actionable, showing how it directly addresses their specific challenges.
- Soft Pitch with Link to Your Landing Page: Incorporate storytelling to make the pitch more engaging. Link to a landing page that resonates with the story told.
- Social Proof Email: Use diverse testimonials and case studies that reflect the varied demographics of your audience.
- Hard Pitch with Urgency/Scarcity: Create a sense of urgency without overdoing it. Make the offer feel exclusive and time-sensitive but not pushy.
Implement this strategy and watch your sales increase!
| | Copywriting Tip of the Week: | |
If you're selling to moms, speak like a mom. If you're selling to techies, speak like a techie. If you're selling to foodies, speak like a foodie. People buy from those who speak their language. | | Sponsor of the Week:
Picture this...
A year from now, you're looking back at your 2024 accomplishments: - You're 20%+ more profitable.
- You're managing fewer people.
- You're less stressed because you're working less than you did in 2023.
- You've taken 2 extra family vacations.
- You've spent more time with family and friends.
I know I want this. Don't you?
Here's how I'm going to make the above happen: - Leverage AI: I've spent the better part of these past few months obsessed with learning to use AI to produce more while doing less. It's been AMAZING!
- Hire Overseas: We've hired dozens of overseas team members at my agency. And I have a team of 6 overseas team members for my LinkedIn Growth Agency. Here's a great platform for finding vetted overseas marketing, sales, and design assistants.
- Hire A-Players: I'm a big believer that on every social media platform and every marketing discipline, there's 1% of people who know the most important things that the 99% of others don't. I've made it my mission to only work with these people. Use this platform to find your next A-Player, freelance marketer.
| | Copywriting Visual of the Week: | |
Copywriting is like making new friends: - Introduce yourself (headline)
- Start a conversation (lead)
- Show them you share their interests (body copy)
- Chat about your friends in common (social proof)
- Ask them to hangout again (CTA)
Stop overcomplicating it. | | Copywriting Tip #2 of the Week: | |
Tell readers what to do next.
Use commands like: - "Keep reading"
- "Click below"
- "Scroll down to XYZ"
Throughout your copy. Works great to make people read, engage, and take action.
| |
Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 71,577
- Subject Line: Your 8-point checklist to craft attention-grabbing headlines
- Preview Text: From $150M+ for clients with email copywriting
- Open Rate: 44.20%
- CTR: 1.10%
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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