The secret to selling more: Perfecting The Big Idea ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
Happy Monday!
Today's Must Read Content Piece:
My agency has written tens of thousands of pieces of copy. Collectively, they've raked in $100's millions in revenue. The #1 element we include in each piece? A BIG IDEA. Here's our 7-step process to craft effective big ideas: | | An Important Email Marketing Reminder: | |
Ahead of the big email changes coming from Google and Yahoo in a few weeks, it's crucial that you: Set up the proper DNS records for your domain. This will be one of the big steps towards saving your emails from landing in the spam folder. | | Copywriting Tip of the Week: | |
Switch technical terms for benefits. - Portable media player → 1000 songs in your pocket
- Waterproof phone case → Stress-free pictures at the beach
- 25 GB of cloud space → All your files in one place
People don't buy technical terms. They buy benefits. | | Sponsor of the Week:
So many people have asked me - What's the number one thing I should focus on in 2024?
Without a doubt, it's building loyalty + memberships into your email + SMS flows.. If you haven't done this yet (or even if you have) I would consider revisiting your strategy with Toki. You've probably looked at (or even set up) an old school points based program in the past and seen mild success. This is not that. Toki is a next gen loyalty, memberships + referrals platform with revenue-driving tooling like: -
Activity Automations: So you can set a loyalty activity to live for a period of time. That way you can create an editorial calendar of activities and always have a reason to reach out to your loyal customers - automated! I.e. Participate in our NYC UGC challenge closing at the end of the day and get $10 in store credit!
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Smart Segmentation: So you can create automatic flows related to how people engage.
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Cashback + Memberships: So you don't have to create an old school, tired points program. You can give cashback for actions. And you can upsell your loyal members later with a more exclusive paid membership.
I predict the brands that are using Toki in 2024 are the ones we are going to see grow the fastest. Last year, on average, brands that moved from Yotpo to Toki saw a 5x increase in their loyalty revenue.
They're offering free retention audits (with lunch included) AND an extended 30 day trial period only for my newsletter subscribers. Just schedule time with them here. | | Marketing Visual of the Week: | |
In marketing, the most powerful tool is understanding. It's about knowing your audience so well that your product fits into their lives like a missing puzzle piece. | | Copywriting Resource of the Week: | |
Here are 80 emotion-triggering words you can use to spice up your copy:
| | Email Marketing Meme of the Week: | |
Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 66,241
- Subject Line: Our step-by-step playbook for making $$$ with email marketing
- Preview Text: From working with 100's of clients, and generating $100's of millions of dollars of email-attributable revenue
- Open Rate: 47.30%
- CTR: 1.20%
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Other Important Links:
1. Learn how Lindsay Shearer's team at Pins 4 Profit has helped over 1150+ brands spend over $65M/year profitably with Pinterest Ads with this Free Pin Ads Strategy Guide.
2. Ship more winning ads. Source ad inspiration, view competitor insights, concept-winning creative, or quickly brief content creators. Get started free.
3. Ready to Build Your Next (or First) 6, 7, Even 8 Figure Ecom in 2024? Buy your ticket ASAP to the virtual Ecom Insider Secrets event.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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