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Maximize your customer support capacity with conversational AI. Learn more here.
| | Happy Monday!
Today's Must Read Content Piece:
Every business in the world is looking to increase its email click-through rate. Yet most aren't sure how to. I put together 7 easy steps to increase your email click-through rate. 1) Stop only using hyperlinked CTAs: Incorporate other clickable elements such as: These can be more appealing than a plain hyperlink.
2) Reduce friction in your CTAs:
Surround your CTAs with phrases like: - "No commitment"
- "Free X-day trial"
- "Instant download"
- "While supplies last"
- "Shipping costs included"
Less friction = more clicks. | | Email Marketing Tip of the Week: | |
We've worked with 100's of fast-growing ecommerce brands and audited 100's more. The best ones are winning with email personalization. Here are 12 things they're doing:
- First Name Usage:
Start with the basics. Use the recipient's first name in your emails, especially plain-text ones. This simple act can create an instant connection.
- Past Purchase Behavior:
Tailor recommendations based on previous purchases. If a customer bought a specific type of product, suggest related or complementary products.
- Segment-Based Personalization:
Tailor your emails based on the segmentation strategies mentioned earlier (like demographic, geographic, and behavioral). Each segment should receive content relevant to their specific characteristics or behaviors.
- Browse Behavior:
Use data from your website to personalize emails. If a customer spent time on certain product pages, follow up with an email featuring those products.
- Personalized Subject Lines:
Beyond using the recipient's first name, tailor the subject line to their interests or recent interactions with your brand. | | Copywriting Tip of the Week: | |
Struggling to write copy? - Do some research on your target
- Write down their pains/desires/objections
- Lead with the pains
- Transition into their desires
- Handle their objections
- Present your product
- Call them to action
Simple, not easy. | | Sponsor of the Week:
I was talking with a friend over the weekend about how he's leveraging conversational AI for his customer support and was shocked by how well it's performing.
Which is night and day different from the conversation we had a few months ago when he was struggling with his customer support channel. He introduced me to the team at PointAI and across their 100,000+ users, they're seeing incredible metrics like:
- 82% Average Resolution Rate: Say goodbye to unresolved customer issues.
- 94% Customer Satisfaction Score: Watch your customer happiness soar.
- $100,000 Average Annual Savings: Reduce costs significantly while boosting efficiency.
What struck me the most was not just these impressive numbers, but the real-world impact PointAI had on his business and the 100,000+ others — from skyrocketing customer satisfaction to significant savings in support costs.
Experiences like this..."Since implementing PointAI, our customer support has transformed. We're not just saving money, we're delivering a service our customers love." – A PointAI User ... make me extremely bullish on AI for this use case. Ready to overhaul your customer support? | | Second Copywriting Tip of the Week: | |
Doing research on your target is not enough. You must become the target: - Read what they read
- Visit the sites they visit
- Watch the videos they watch
- Follow the people they follow
You need to become the target to write for the target. | |
Newsletter Transparency:
Here are my newsletter stats from last week:
- Recipients: 82,132
- Subject Line: Mastering Ecommerce Email Marketing
- Preview Text: 4 Essential Tactics for Campaigns, Flows, Segmentation, and Deliverability
- Open Rate: 51.80%
- CTR: 1.10%
| |
Other Important Links:
1. If you're looking to work with best-in-class freelance marketers, check out a company I advise called MarketerHire.
2. If you're looking to work with best-in-class freelance copywriters, check out a company I'm a part owner of called CopyMBA.
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Chase Dimond 2960 Champion Way #1701 Tustin, CA 92782 | | | | |
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