Dear Chase,
It's utterly insane to me how broke freelancers were up until about 3 years ago.
Freelance copywriting was considered one of the worst gigs because of how grueling it was and how you'd just get absolutely battered by your clients in every way.
You'd take a one-off gig for $2000. That's decent.
But the gig ends up taking you 30 hours in total to get it done.
You submit it.
The client reviews it, and wants another 3 hours' worth of revisions.
You get it done. And then you get paid.
Now, after having done all of that for almost 40 hours, you try to find another gig.
You tap your network, but no one really needs anything right now.
You get someone who needs your help for something, but it'll take you another 30 hours.
And instead of getting $2000 for it, you get $850.
You do it, because you need to pay rent.
Then, someone else needs another big project for $500.
You say that you need $750 at least to make it worth it for you.
They say you're out of budget, and they ask the next freelancer on the list.
Pipeline is dried up now.
You've made trash money this month and it's time to start from scratch, basically, for next month.
This was the reality for freelance copywriters until like 2019/2020.
This is when freelancers became what's basically known as being a generalist marketer.
They don't just write these one-off projects anymore.
They don't deserve to just be paid scraps.
Copywriters have a skill that translates into almost every area of marketing.
When you truly understand copywriting, you understand how to get people's attention and make them buy.
And you can apply that to so much more than just a one-time web project.
Copywriters usually write emails.
They also can write ads.
They can help with Instagram.
They can write VSLs.
They can ghostwrite tweets.
They can script out YouTube videos.
A good copywriter is a good marketer. And a good marketer can handle all of this.
Here's what happens when you take a few days to learn some supplementary skills like the ones listed above.
First, you have the ability to charge way more. Obviously.
You have a client that goes from paying you $2500 a month to just do emails, to paying you $6000 + 10% of revenue attributed to you.
That could mean one client is paying you between $15-25k a month. One client.
And it will it be a lot of work? Sure.
But it won't be 40 hours a week. It'll likely be 10-12 total. Pretty sweet deal for (potentially) $25k a month.
Secondly, you become un-fireable.
If you're handling all of that for your client, they literally cannot afford to lose you.
They probably aren't as good as you at all of the stuff you're doing for them, and if they decided to stop paying you, their revenue would drop down to almost nothing.
It makes WAY more sense to pay you a % than to fire you.
So not only do you make more money, the odds of you getting fired are almost zero. Unless you do something ridiculous.
The environment for being a freelancer has never been better.
It's never been more conducive for making money. It makes me excited. Because that means we all get rich, Chase.
You are about 30 hours of research and learning away from having a skill stack that can 10x your income and decrease your stress.
Yours truly,
Alex.
Sent from my Apple Vision Pro
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