Dear Chase,
I don't think there are many skills that can generate you as much income as copywriting can.
You have the skill of sales, of course. If you're good, you can certainly make $500k-1M a year if you're selling the right thing.
But unless you're Jordan Belfort doing sales training, with thousands of customers a year, you can't really make 8 figures with it.
There are a couple of other skills, I suppose.
But none as potent as copywriting.
No single skill holds anywhere near as much power. Except for media buying. But even the best media buyers in the world are nothing without a good copywriter to stand behind them.
The reason I bring this up is because there's a video going around of this copywriter talking about how much money he makes.
In the video, he states that he brought home around $350k last year.
Everyone in the comments was talking about how that's not possible with copywriting, and how he's probably lying.
He's obviously not lying. We know by now that a freelancer can take home multiple 6 figures easily if they're skilled and they're working with the right clients.
Let's talk about the different levels of income that copywriters can have, and how they can make more.
Having a job:
If you're a copywriter and you work in house somewhere, you're probably going to make between $40-120k a year.
A lot of companies don't value their in-house copywriters because they don't see them as revenue-generating employees. If they did, they'd be paid like sales reps. But they're not.
You can work for decades as a copywriter and probably never scratch $200k. Sad.
First or Second Year Freelancer:
I know people will think this sounds ridiculous, but it's entirely possible to get to $20-30k a month as a freelance copywriter within 2 years.
You'll work your way up to $4-5k a month retainers from single clients, and potentially even take rev-share deals.
You'll also experience much less stress than the W2 copywriters because you don't have a boss breathing down your neck. You work on your own schedule and get paid very well.
Freelancer with a team:
For most people, this will happen in year 3-5 if you're still a freelancer at this point. You can take home $50-80k a month if you're running projects and have a junior writer + another marketer working for you.
This is when you're mostly just doing what's called "copy-chiefing", where you give your junior writer angles to work with and edit it when they're finished.
You could call this an agency, but you still have to put in work to ensure the quality of your product is good.
Offer owner:
This is the point where you really get to discover the true power of your skill.
"Offer owner" is an intentionally broad term to describe people who are business owners who rely heavily on digital marketing for a high-margin product.
I wouldn't put e-commerce in this category, because there's so much more that goes into that than just copywriting.
Think info-products, and the type of stuff you see on click bank.
A product with a lower level of awareness that relies on content, paid ads, a VSL, a complex funnel, and dozens of email sequences to extract revenue from each lead.
These people make anywhere between $100k a month, all the way up to millions a month.
A good copywriter can find a product that's already working, apply some slick marketing to it, make it their own.
The only reason why more copywriters don't do this is because of the risk factor involved.
With freelancing, you're basically getting a guaranteed paycheck.
Yeah, you can lose clients, but you know for a fact if you do what you're supposed to do, you're going to get paid $5k a month from your client.
At this stage, anything can happen. Your ad account can get nuked, your website can crash, your supplier can screw you, etc.
There will be months where you make $500k, and months where you make $0. Not many people are ready for that. Especially the people in TikTok comments that don't even believe it's possible to make $350k a year from copywriting.
But, if you have the stomach for it, that's where you'll find millions.
And it's a very exciting place to be.
Yours truly,
Alex.
Sent from my ads manager (why is everything red?)
No comments:
Post a Comment